Copywriter - Dubai - Apparel Group

    Apparel Group
    Apparel Group Dubai

    2 weeks ago

    APPAREL GROUP background
    Description

    Job Description

    Key Responsibilities:

    • Develop and adapt content in Arabic and English for various formats, including e-commerce websites, product descriptions, brand storytelling, social media captions, campaign headlines, press releases, corporate and B2B materials, newsletters, blog posts, catalogues, and editorial features.
    • Translate and localize content from English to Arabic (and vice versa) with sensitivity to cultural nuance, accuracy, and tone of voice.
    • Maintain clarity, consistency, and brand alignment in all bilingual content across touchpoints.
    • Edit and proofread written materials for grammar, tone, formatting, and language flow.
    • Collaborate with marketing, design, PR, digital, and e-commerce teams to ensure cohesive messaging across platforms.
    • Adapt messaging to suit different audiences, purposes, and platforms while maintaining brand guidelines.
    • Support content planning for seasonal campaigns, product launches, and group-wide initiatives.
    • Maintain internal glossaries, tone-of-voice guidelines, and brand-specific phrasing.
    • Deliver assigned content on time under tight deadlines and across multiple simultaneous projects.
    • Stay updated on industry trends, linguistic developments, and consumer communication preferences in both languages.

    Key Competencies:

    • Exceptional bilingual writing and editing skills.
    • Strong sense of cultural and linguistic nuance.
    • High attention to detail and quality control.
    • Organized and able to prioritize tasks effectively.
    • Strong communication and teamwork skills.
    • Ability to take feedback and revise accordingly.
    • A collaborative team player with a positive attitude.
    • Passionate about content and adaptable to changing priorities and workloads.

    Qualifications:

    • Bachelor's degree in Translation, English Language, English Literature, or a related field is required.
    • 1–3 years of experience in bilingual copywriting, translation, or editorial content development is preferred.
    • Strong command of written Arabic and English with the ability to write clearly, creatively, and accurately in both languages.
    • Familiarity with tone-of-voice adaptation, localization best practices, and regional audience engagement.
    • Experience in retail, fashion, lifestyle, digital media, or e-commerce is an asset.
    • Ability to manage multiple content requests while meeting quality and timeline expectations.

    Portfolio Requirement:

    Applicants must submit a portfolio with writing samples in both Arabic and English. Examples may include product copy, campaign messaging, press releases, editorial content, or translated work.

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