Head of Growth Marketing - Dubai, United Arab Emirates - FinancialDocs

Description

About us:

Welcome to

We are the trusted payroll solution for small businesses in the US, particularly those in the handy industries. With our user-friendly platform, you can effortlessly set up and process payroll in the US – all within minutes.

We have established several customer acquisition channels and are now eagerly anticipating the next phase of our growth journey, where we aim to expand and diversify our channels even further.

Job Description:

As a Customer Acquisition Manager, your responsibilities encompass leading the acquisition team, managing various channels within the team, and proactively seeking new opportunities. You will play a crucial role in developing relevant strategies and marketing plans and translating them into actionable directives for channel owners. Additionally, you'll monitor results and performances closely, always on the lookout for opportunities to drive continuous improvement and foster growth within our organization.

Work Location: Dubai - The applicant must be in Dubai or willing to relocate

Responsibilities:

1. Maximize Customer Acquisition:

• Expand existing acquisition channels and develop new ones
• Optimize conversion funnels to increase user sign-ups and activations
• Analyze user behavior and data to identify bottlenecks in the user journey

1. Develop and implement an acquisition strategy:

• Conduct market research and competitor analysis
• Formulate a strategy targeting key personas and achieving business goals
• Implement and optimize the current acquisition strategy
• Coordinate closely with the customer success team to ensure alignment between product and acquisition

1. Build and optimize an acquisition team:

• Design a team structure tailored to acquisition goals
• Hire and integrate the needed resources

1. Messaging

• Develop strategic messaging and visual communication standards, ensuring they are tailored and targeted for the audience we want to attract.

1. Manage acquisition budget and spending:

• Allocate resources efficiently across acquisition channels
• Monitor spending and adjust budget based on channel performance
• Regularly analyze financial performance for optimized fund allocation

1. Analytics and Reporting:

• Monitor and analyze key performance metrics to measure the effectiveness of acquisition strategies.
• Provide regular reports and insights to the team on growth initiatives' progress.

1. Cross-functional Collaboration:

• Collaborate with retention, marketing, product development, sales, and customer support teams to align growth strategies with product objectives.

Qualifications:

• A proven track record of driving user growth and revenue in a SaaS or tech startup environment is a must.
• Data-driven decision making
• Experience working in an agile environment and ability to effectively communicate cross-functional requirements
• Strong understanding of marketing principles, with a passion for growth and innovation.
• Creative problem-solving abilities and a willingness to experiment.
• Self-driven and experienced in taking ownership of leading a team
• Familiarity with payroll software or HR-related industries in the US is a plus.

Why FinancialDocs:

• Enjoy More Holidays: 30 paid days off plus additional time-offs and a special year-end break.
• Work Your Way: Up to 75 days of remote work annually.
• Health Benefits: We've got your health insurance covered.
• Financial Rewards: Incentives tied to reaching the product's goals.
• Learn and Grow: Continuous learning and development opportunities.
• Be Heard & Valued Culture: In our team, every voice counts and every effort is celebrated.