Web Copywriter - Dubai, United Arab Emirates - MCG Talent

Description

My client is a forward-thinking digital agency focused on delivering impactful solutions for a diverse range of clients.

They pride themselves on a collaborative and creative approach to digital marketing, and are currently seeking a talented Digital Copywriter to join their team.

Position Overview:

As a Digital Copywriter, you will be a crucial contributor to their content creation efforts across various digital platforms. We are looking for a creative individual with a passion for storytelling and a keen understanding of digital trends. The ideal candidate will be adept at crafting compelling and audience-centric copy that enhances brand visibility and engagement.

Key Responsibilities:

Content Development:

• Create engaging and persuasive digital copy for websites, social media, email campaigns, and other online channels.
• Adapt writing style to align with brand guidelines and target audience preferences.

SEO Integration:

• Collaborate with the SEO team to incorporate relevant keywords and optimize digital content for search engine visibility.
• Stay informed about SEO best practices and industry developments.

Campaign Collaboration:

• Work closely with cross-functional teams to understand campaign objectives and contribute creatively to campaign development.
• Ensure consistent messaging across diverse campaign elements.

Audience Insight:

• Research and analyze target audience behaviors, preferences, and trends to tailor digital copy effectively.
• Apply insights to enhance content relevance and resonance.

Editing and Quality Assurance:

• Review and edit content to ensure accuracy, clarity, and adherence to established standards.
• Conduct thorough proofreading to maintain high-quality content.

Qualifications:

• Bachelor's degree in English, Communications, Marketing, or a related field.
• Proven experience as a digital copywriter with a versatile portfolio showcasing various digital content.
• Familiarity with SEO principles and their application in digital copywriting.
• Strong writing, editing, and proofreading skills with a meticulous attention to detail.
• Awareness of digital marketing trends, platforms, and best practices.
• Ability to collaborate effectively in a fast-paced, deadline-driven environment.
• Excellent communication and presentation skills.