Associate Business Director - Dubai, United Arab Emirates - Starcom

Description

Responsibility and Focus

-To develop strategically sound communication plans tackling key client challenges.

-To lead on digital media plan selection, quality of execution and operational excellence.

-To ensure world-class client service and account management, working alongside direct reports.

-To lead day-to-day client and agency team management.

-Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure

-Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.

-Develop an expert understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors and sales.

-Expert knowledge of the media market place and opportunities available

-Sound knowledge of digital & offline advertising & marketing technologies.

Technical & Product

-Possess good verbal and written communication skills, strong selling skills, strong on numeracy, literacy and accuracy

-To proactively manage clients' expectations

-To develop and sell communication plans either as the lead planner or as part of a planning team, depending on the size and complexity of the business

To ensure internal & external marketing of the agency's work in the regional and international awards

Business Acumen & Operational Efficiency

-To be proactively involved in companywide initiatives as appropriate to the role.

A comprehensive knowledge of all specialist teams, the ability to sell to client's relevant services

A sound understanding of trading issues and how these impacts on media strategy

To proactively drive efficiencies for the account, the client and the agency

Innovative & Analytical Mindset

Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc

Be familiar with and able to sell advanced research tool (GWI, Euromonitor, SimilarWeb, WARC...)

A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

People & Leadership

-Takes initiative to challenge an established point of view with respect and openness.

-Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.

-Able to handle complex issues and make decisions even when missing information.

-Capable of proactively developing meaningful relationships with key decision makers.

-Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

Self

-Able to adjust performance based on experiences and feedback and showcases agility and flexibility.

-Displays openness to the ideas of others and leverages them when beneficial for the business.

-Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.

-Able to set high impact objectives and goes above and beyond to exceed performance.

-Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.

-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.

-We are looking for someone who can come in and immediately make an impact. This person should exude confidence and display a desire to learn. Whilst the successful candidate will be well supported, we would be ideally looking for someone who can 'hit the ground running'.

BS/MS degree in marketing or a related field

Proven working experience of 8-10 years of experience in media planning (online & offline)

-Proven working experience in working in the sector relevant to the account

-Bachelor's degree in marketing, advertising, or a related field.

-8-11 years of experience in media planning or related role.

-Proven ability to mentor and lead teams of planning managers. Strong organizational skills, team player, ability to multitask, and work under pressure.

-Experience in business development, and industry representation.

-Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to an in-depth understanding of industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.