Ad-tech and Martech Operations - Dubai, United Arab Emirates - Binance

Binance

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

Support the implementation and management of marketing technology tools, including GA4, AppsFlyer, Firebase, tracking pixels, and Google Tag Manager. Conduct regular data analysis using tools such as GA4, GSC, AppsFlyer, and CM360 to monitor, optimize, and report on campaign performance
Assist on the implementation of Web-ToApp measurement and attribution strategies
Ensure accurate tracking, reporting, and attribution across all marketing campaigns by verifying the proper implementation of tracking codes, pixels, and tags
Implement ServertoServer integrations with multiple networks via API for campaign measurement and optimization purposes
Support the team in maintaining and troubleshooting marketing technology tools and platforms
Assist in creating and maintaining detailed, accurate performance reports for leadership and internal teams, focused on key marketing KPIs
Collaborate with crossfunctional teams to align on campaign objectives, strategies, and data requirements
Monitor industry trends and best practices in marketing technology and data analytics to improve internal processes and campaign performance.

Requirements:

Full proficiency in Mandarin Chinese and in English to be able to work effectively with multiple teams
Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field
Minimum 5 years of experience in a performance marketing role, with a focus on marketing technology implementations and data analysis
Familiarity with marketing technology tools, such as Google Analytics 4, AppsFlyer, Firebase, tracking pixels, and Google Tag Manager
Strong experience in using data analytics tools like Google Analytics, Google Search Console, AppsFlyer, and CM360
Previous experience connecting and managing different marketing APIs such as Google Ads API or Meta's CAPI
Excellent analytical and problemsolving skills, with a datadriven approach to decisionmakingStrong attention to detail and the ability to effectively prioritize and manage multiple tasks
Clear and concise communication skills, with the ability to present datadriven insights to leadership and various team members
SQL/Python Language, Bigquery understanding is a plus

Working at Binance

Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
Work alongside diverse, worldclass talent in an environment where learning and growth opportunities are endless
Tackle fastpaced, challenging and unique projects
Work in a truly global organization, with international teams and a flat organizational structure
Competitive salary and benefits
Flexible working hours, remotefirst, and casual work attire

Learn more about how Binancians embody the organization's
core values, creating a unified culture that enables collaboration, excellence, and growth.

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.