Performance Marketing Specialist - Dubai, United Arab Emirates - KINGSTON STANLEY

Description

• Launch, manage, and refineday-to-day paid acquisition campaigns, encompassing Shopping,Search, and Social media.
• Implement overarchingpaid strategies utilizing various advertising technologies fromGoogle (Shopping, PMAX, Google Analytics, Merchant Centre), Bing,Facebook, etc.
• Monitor advertising budgetsacross multiple accounts, regions, andlanguages.
• Provide comprehensive reporting onaccount, campaign, and product performance metrics such as CPA,COS, and ROAS.
• Collaborate with the PerformanceMarketing Manager to introduce strategies and tactics for expandingmarket share in new territories.
• Partner withthe product and data teams to identify trends and opportunities fordriving sales and revenue.
• Work alongsidesocial media teams, content creators, or freelancers to developcompelling ad creatives, videos, andcopy.

Requirements

• 3+years of experience in eCommerce, Agency, or Digital businessenvironments.
• Proficiency in PMAX campaigns orshopping campaigns.
• Capacity to manage a largenumber of campaigns effectively.
• Demonstratedability to independently launch and optimizecampaigns.
• A mindset oriented towards testingand learning.
• Proficiency in Excel/GoogleSheets.
• Strong verbal and written communicationskills.
• Entrepreneurial mindset, criticalthinking abilities, and robust reportingcapabilities.
• Knowledge of computer gaming isadvantageous.
• Experience in selling digitalproducts is a plus.