Social Domain Experts - Abu Dhabi, United Arab Emirates - Al Madina Agencies & Services
Description
Responsibilities:
- Analyze the consumer financial distress detection model from a social and behavioral perspective.
- Translate model outputs into a social context, identifying the lived experiences of individuals at different risk levels.
- Conduct research on the social determinants of financial hardship and their connection to modelidentified distress levels.
- Develop detailed consumer personas that capture the demographics, financial circumstances, and unique challenges faced by individuals experiencing varying degrees of financial distress.
- Collaborate with data scientists and marketing teams to ensure personas accurately reflect model insights.
- Develop recommendations and strategies for intervention programs tailored to the specific needs of each identified persona.
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