Product Marketing Manager - Dubai, United Arab Emirates - CAFU
Description
Company Overview
CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses.
We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and this is only the beginning.
We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility.
If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you
Responsibilities
- Develop and execute product marketing strategies to drive adoption and growth of our products.
- Conduct market research and analysis to identify market opportunities, customer needs, and competitive landscape.
- Create compelling product messaging and positioning that resonates with target customers.
- Collaborate with crossfunctional teams to develop and execute gotomarket plans, including product launches and promotions.
- Develop and deliver product training and sales enablement materials to support sales and customer success teams.
- Work closely with product management teams to provide customer feedback and input into product roadmaps.
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly.
- Maintain knowledge of industry trends and best practices.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of experience in product marketing, preferably in a B2B technology environment.
- Strong understanding of marketing principles and experience with developing and executing marketing strategies.
- Excellent written and verbal communication skills, with the ability to create compelling product messaging and positioning.
- Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
Benefits
- A collaborative environment where diversity is celebrated
- A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
- A highly competitive market salary with housing and transport allowance.
- A fastmoving supportive company where everybody takes ownership over their work.
- An opportunity to share in the success of the business with stock options for qualifying employees.
- The opportunity to work on a product with growing global appeal
- Work with some of the most talented people in the industry from wellknown digital brands.
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