- Performance Marketing & Lead Gen
- Property Portal Management
- Content & Social Media
- Analytics & Reporting
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Digital Marketing Specialist - abu dhabi - Masterpiece property
Description
Job Title:
Digital Marketing Specialist (Real Estate)
Location:
Abu Dhabi, UAE
Experience Level: 3–5 Years
Role Objective
We are looking for a data-driven and creative Digital Marketing Specialist to manage our online presence and lead generation engine.
You will be responsible for showcasing our property portfolio (Off-plan and Secondary market) to potential investors and tenants, primarily focusing on the Abu Dhabi and international markets.
Key ResponsibilitiesPaid Campaigns:
Execute and optimize high-converting Meta Ads (Facebook/Instagram) and Google Ads (Search/Display) specifically targeting property investors.
Lead Management:
Implement automated lead-capture systems and ensure integration with the company CRM (e.g., Property Finder, Bayut, or HubSpot).
A/B Testing:
Constantly test ad creatives, landing pages, and audience segments to lower the Cost Per Lead (CPL).
Listing Optimization:
Manage and optimize property listings on Property Finder, Bayut, and Dubizzle.
SEO:
Enhance the company website's organic ranking for high-intent keywords like \"Apartments for sale in Saadiyat Island\" or \"Abu Dhabi Golden Visa properties.
\"Visual Storytelling:
Coordinate with photographers/videographers to produce high-end \"Property Walkthroughs,\" Reels, and 360° virtual tours.
Brand Authority:
Position our brokers as market experts through LinkedIn thought‑leadership and informative YouTube content.
Market Updates:
Regularly post updates on Abu Dhabi real estate trends, ROI analysis, and new project launches (e.g., Aldar, Modon).
Provide weekly reports on lead quality, conversion rates, and marketing spend efficiency.
Skills
Required Skills & Qualifications
Industry Experience:
Minimum 2 years of experience specifically in UAE Real Estate marketing.
Technical Proficiency:
Expert knowledge of Meta Business Suite, Google Ads, and SEO.
Platform Knowledge:
Deep understanding of the Bayut/Property Finder ecosystems and their respective ranking algorithms.
Language:
Native or professional fluency in English is required; Arabic or Russian is a significant advantage given current market demographics.
Soft Skills:
Ability to work under the pressure of sales targets and fast-moving project launches.
Why Join Us?
Competitive salary and performance-based bonuses.
Opportunity to work with premium listings in Abu Dhabi's most prestigious locations (Yas Island, Al Reem, Saadiyat).
Access to the latest marketing tools and a healthy budget for high-impact campaigns.
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Marketing Specialist
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