Assistant Revenue and E-Commerce Manager - dubai - Ennismore

    Ennismore
    Ennismore dubai

    2 days ago

    Description
    Assistant Revenue and E-Commerce Manager
    At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way. Here our colleagues become storytellers themselves.

    With a view of the Museum of the Future near the Dubai International Financial Center, everyone will find their way to us.

    Whether for an ice cream walk or a birthday celebration, we also enjoy spending time together outside of work. We are a colourful, diverse, professional team and love our friendly, informal culture.
    COME AS YOU ARE & JOIN THE 25h TRIBE.
    Job Description
    How does your working day look like …

    Manage the availability of rooms against demand and maximize the property occupancy by applying yield management and e-commerce strategies to elevate the hotel business via direct and indirect channels, to ensure optimal business mix driving RevPAR and Direct Digital goals through effective yielding and well-executed strategies and campaigns.

    Monitor reservations and revenue systems and ensure accurate and up-to-date availability, rates, and inventory across all channels.
    Develops Action Plans to reach daily / monthly / yearly KPIs.

    Completes all rooms forecasting to accurately project demand and pick up for groups and transient, both short and long term.

    Maintains records pertaining to market segments, transient pace numbers, forecasts, and other rooms' data.
    Coordinate updates/stay restrictions or rate changes to reflect the hotel selling strategy in response to the market demand.

    Records competitive set pricing and yield strategies and completes analysis on the market and its opportunities based upon the competition and previous history.

    Makes sure rate leakages are handled and solved in a timely manner. Use Fornova system to resolve all the rate leakages for all connected partners.
    Develop and implement strategies to optimize room revenue and occupancy levels.

    Analyse market trends, competitor pricing, and demand patterns to make informed decisions in collaboration with Cluster Director of Revenue Management.

    Monitor and adjust room rates based on market conditions and demand fluctuations in collaboration with Cluster Director of Revenue Management.

    Makes sure rate plans are correctly indexed / loaded and distributed to all channels
    Utilize revenue management tools and systems to forecast demand and maximize revenue potential.
    Analyse data to identify trends, opportunities, and areas for improvement.
    Provide insights and recommendations to the management team based on analysis.
    Group rate evaluation of high demand exhibitions.
    Prepares the weekly RevMax meetings and ensures completion of slides by all allied departments.
    In collaboration with appointed Agency and Regional E-Commerce Team:
    Measure/evaluates hotel performance – SEO, SEM and PPC Campaigns
    Continuously optimize content (across all languages) - Ensure efficient use of researched keywords and recommends data-driven amends
    Review and monitor the content and search engine ranking of competitors' websites and react appropriately to maintain competitiveness.
    Review content across the hotel direct websites (25hours and ) and liaise with Marketing for required changes.
    Collaborate with Cendyn to ensure ROAS on Metasearch campaigns.
    Liaise with the web agency and corporate office for any website/IBE enhancements.

    In collaboration with hotel marketing:


    Develop and implement eMarketing initiatives for the hotel's key feeder markets to increase the number of qualified visitors to the hotel website, thus increasing revenues and conversion.

    Identify and develop joint e-commerce initiatives with qualified local, regional, and/or national partners/sites.

    Establish and implement the hotel's annual advertising plan for electronic channels and assist with matters related to creative and media planning for PPC.

    Ensure brand and marketing message on electronic channels is consistent with overall marketing activities, i.e., special promotions/offers, etc.

    Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader and collaborates with PR & Marketing closely.

    Review and regularly monitor the hotel's primary competition set and maintain digital performance competitiveness
    Website Analytics – REV
    Analyse the website user behaviour, site performance, source of referrals, etc.; and act accordingly.

    Analyse the website production (bookings) reports available from the website statistical package and/or from the hotel's Opera property management system or any other such MIS tool.

    Provide monthly reports on website KPI to the hotel's management team and the regional and corporate offices.
    Manage Sponsored Ads and Expedia Travel Ads to achieve Fair ROA's
    Drive Digital Direct goals set by Ennismore Regional and Corporate Office.
    Qualifications
    Your personality counts more than your CV …
    Bachelor's degree in Hospitality, Business, Marketing, Finance, or related field
    3–5+ years of experience in hotel revenue management, reservations, or e-commerce
    Strong knowledge of PMS, RMS, CRS, channel managers, and OTAs
    Solid analytical and forecasting skills with understanding of pricing and yield strategies
    Familiarity with digital distribution, website performance, and online sales channels
    Excellent communication skills and ability to collaborate across departments
    Detail-oriented, organized, and able to work in a fast-paced environment
    Additional Information
    Additional Information
    What's in it for you …
    Get to know all the other 25hours hotels and stay ten nights a year for free as an employee
    Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
    Benefit from great offers from our numerous cooperation partners
    Be part of our hilarious staff parties and much more...

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