Marketing Manager- Performance - Dubai, United Arab Emirates - PayTech Nexus

    PayTech Nexus
    PayTech Nexus Dubai, United Arab Emirates

    20 hours ago

    Description


    JOB TITLE: Marketing Manager - Performance

    TERM: 12 months (with potential for extension) 

    CLIENT LOCATION: Dubai, UAE

    DIVISION: Marketing 

    REPORTS TO: Head of Marketing

    RELEVANT EXPERIENCE: 6-8 years in digital marketing, performance marketing, or acquisition marketing, preferably in financial services or fintech

    MANDATORY REQUIREMENTS**:

    1. Experience in campaign performance optimization and outbound marketing
    2. Familiarity with UAE banking regulations and credit card products
    3. Fluent in English; Arabic preferred

    PURPOSE OF THE PROJECT

    To drive customer acquisition and engagement for Co-branded Credit Card (CBCC) in the UAE through performance marketing, campaign execution, and site merchandising. The role will support strategic partnership with Mastercard and its banking partners by delivering high-impact, data- driven marketing initiatives.

    Key Activities

    Core Responsibilities and Accountabilities

    • Execute and optimize digital marketing campaigns across Amazon and external channels
    • Manage CBCC site merchandising calendar and campaign assets
    • Collaborate with Amazon, Mastercard, and banking partners to align on acquisition strategies
    • Analyze campaign performance and recommend improvements
    • Support launch events and promotional campaigns
    • Performance Marketing: Drive acquisition and engagement by tracking KPIs, managing budgets, running A/B tests, and executing targeted email and SMS campaigns using data-driven strategies.
    • Site Merchandising: Manage Co-brand CC placements across Amazon UAE, coordinate asset delivery, maintain campaign timelines, and optimize content performance.
    • Stakeholder Management: Collaborate with Amazon teams, Mastercard Advisors, and banking partners to align marketing goals and deliver timely performance updates.

    KPIs

    • Customer acquisition volume and cost per acquisition (CPA)
    • Campaign ROI and conversion rates
    • Engagement metrics (CTR, open rates, bounce rates)
    • On-time delivery of campaign assets
    • Uplift in cobrand CC visibility and application rates on Amazon

    Knowledge and Experience

    • Proven track record in digital and performance marketing
    • Strong analytical and data interpretation skills
    • Experience with marketing automation and CRM tools
    • Familiarity with UAE financial services and regulatory landscape
    • Ability to manage multiple stakeholders and projects simultaneously

    Mandatory Skills**

    • Digital campaign management (Google Ads, Meta, TikTok, etc.)
    • CRM and outbound marketing (email/SMS platforms)
    • A/B testing and performance analytics
    • Graphic tools (Canva, Photoshop basic proficiency)
    • Strong communication and project management skills


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