Senior CRM Marketing Executive - dubai - Deriv

    Deriv
    Deriv dubai

    1 day ago

    $80,000 - $120,000 (USD) per year
    Description
    The challenge

    You're here to build CRM journeys that move numbers—where a poorly timed message kills conversions, where generic content gets ignored, and where broken workflows leak revenue at scale.

    You'll design systems that work across millions of traders, run experiments that prove what works, and make calls when creative ideas don't match the data.

    This isn't campaign management. It's building the systems that drive lifetime value.
    AI can personalize messages and predict churn.

    Only you can design the journeys that turn predictions into revenue, interpret test results when they're messy, and balance compliance constraints with what actually converts.

    Why this matters
    Deriv's mission is Trading for Anyone, Anywhere, Anytime. Millions of traders, around the clock.

    Your CRM work determines whether first-time visitors become active traders, whether dormant users come back, and whether high‑value traders stick around.

    You're not supporting marketing. You're building the systems that drive conversion, retention, and revenue at scale.
    Why Deriv
    Real impact at scale. Your journeys reach millions of traders. You'll see how your work affects conversion rates, revenue, and retention with real numbers, not vanity metrics.
    AI-driven personalization that works.

    We're building AI to handle predictive triggers, dynamic content, and churn prevention—so you focus on designing journeys and interpreting results.

    You'll also help decide what we automate next.
    Build systems, not campaigns. You'll create scalable CRM frameworks that work across products and markets. Not one‑off sends that break when you need to adapt them.
    Test and learn fast. You'll run experiments, analyze results, scale what works, and kill what doesn't. Data tells you what to do next.
    What you'll do
    Design CRM journeys that perform. You'll build acquisition and lifecycle journeys with clear goals and hypotheses. You'll improve key funnel stages like signup drop‑offs, verification friction, deposit abandonment, and inactive users. You focus on initiatives that deliver measurable business impact, not one‑off campaigns.
    Build scalable CRM solutions. You'll design CRM programs that work today and scale for the future.

    You'll use HubSpot to build advanced solutions including complex workflow automation, custom properties and objects, API integrations, and attribution and performance reporting.

    You'll use the CRM migration as an opportunity to improve how journeys work, not just replicate old setups.
    Test, learn, and optimize. You'll analyze data to identify patterns and opportunities. You'll design and run A/B tests within HubSpot. You'll use attribution and performance data to clearly show what worked and why. You'll scale successful ideas and quickly move on from underperforming ones.
    Use AI to scale personalization. You'll launch AI‑driven triggers for acquisition and retention. You'll apply predictive insights and dynamic personalization to improve engagement. You'll build personalized journeys that increase lifetime value, especially for high‑intent and high‑value users.
    Manage multi‑channel CRM. You'll plan and optimize journeys across email, push notifications, in‑app messaging, and WhatsApp/Telegram. You'll ensure messages are timely, relevant, and behavior‑based.
    Balance performance and compliance. You'll ensure all CRM activity meets regulatory requirements. You'll turn compliance constraints into thoughtfully designed, effective journeys.
    Flag what slows you down. When you're stuck doing manual work—data exports, repetitive workflow builds, approval bottlenecks—you tell us. We'd rather automate it than watch you waste time on it.
    Who you are
    You have solid CRM experience. 3+ years in CRM, lifecycle marketing, or marketing automation (B2C preferred). You know how to build journeys that drive results.
    You know HubSpot inside out. Strong hands‑on experience with HubSpot. You can build complex workflows, custom properties, and integrations.
    You understand automation and attribution. Experience with behavior‑based automation, custom events and workflows, and revenue attribution and reporting.
    You've worked with multi‑channel campaigns. Exposure to mobile and real‑time channels like push notifications, WhatsApp, and in‑app messaging.
    You're comfortable with data and testing. You work with data, run experiments, and collaborate with cross‑functional teams to get things done.
    You balance strategy with execution. You think strategically but also build the actual workflows. You don't just plan—you ship.
    You think in journeys, not campaigns. You care about the full customer lifecycle, not just individual sends. You judge ideas by their impact on conversion, revenue, and retention.
    The honest reality
    This is demanding work. You'll manage multiple journeys across different user segments and channels. Not every test will win. Some creative ideas won't match what the data says. You'll build workflows that need constant optimization as user behavior changes.

    CRM at scale means dealing with compliance constraints that limit what you can say, technical limitations that affect what you can build, and cross‑functional dependencies that slow things down.

    You'll need to design around these constraints while still hitting targets.
    But you'll build systems that drive revenue and retention for millions of traders. You'll see your experiments move conversion rates. And you'll create frameworks that make the entire CRM function more effective.
    If you want to send templated emails on a fixed schedule, this isn't it. But if you want to build data‑driven CRM systems that scale—keep reading.
    #J-18808-Ljbffr
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