CRM Innovation Marketing - Dubai - Nissan

    Nissan
    Nissan Dubai

    1 day ago

    Description

    Crm Innovation Marketing Role

    deliver on nissan's global crm standards by managing customer data through platforms, ensuring retention and maximizing business digitization.

    • launch and manage crm foundation campaigns across leads management sales aftersales events marketing loyalty customer service corporate communications product launches warranty recall etc.
    • develop regional crm guidelines slas benchmark guide create customer life cycle framework

    determine effective customer segmentation strategy for master database develop full-fledged crm strategy for all new model launches with implementation define key performance indicators to analyze campaign performance and set up test plans to improve results launch direct marketing communication to regional crmdbased targeted custom campaigns introduction of lead scoring ai enablement at dealer level.


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