VP of Marketing for Electrical Vehicle Company - Dubai, United Arab Emirates - ARENGY

Description

• Marketing Strategy: Develop and execute a comprehensive marketing strategy that aligns with the company's overall business objectives. This strategy should encompass brand positioning, customer targeting, and marketing channel selection.
• Brand Building: Develop and maintain a strong and differentiated brand identity. Ensure consistent brand messaging and visual identity across all marketing channels and materials.
• Product Launches: Oversee the planning and execution of product launches, ensuring effective marketing campaigns, product positioning, and sales support.
• Market Research: Stay up to date with industry trends, customer preferences, and competitive offerings. Conduct market research and analysis to identify opportunities for growth and improvement.
• Digital Marketing: Lead the digital marketing efforts, including online advertising, social media, SEO, and content marketing, to enhance our online presence and drive customer engagement.
• Public Relations and Media Relations: Manage relationships with media outlets, industry publications, and PR agencies to ensure positive media coverage and brand exposure.
• Budget Management: Manage the marketing budget, including forecasting, resource allocation, and expense control, to achieve marketing and revenue targets.
• Customer Relationship Management: Collaborate with the sales team to develop effective marketing strategies that support lead generation, customer acquisition, and customer retention.
• Compliance and Reporting: Ensure that all marketing activities comply with industry regulations and company policies. Provide regular reports to senior management on marketing performance and ROI.
• Team Leadership: Lead, mentor, and inspire a marketing team, including marketing managers, creatives, and digital marketing specialists. Foster a culture of creativity, innovation, and excellence

Profile / Requirements

• Bachelor's degree in marketing, Business Administration, or a related field (MBA preferred).
• Proven track record of success in a senior marketing leadership role within the automobile industry.
• In-depth knowledge of the automotive market, including industry trends, competitors, and consumer behavior.
• Strong leadership and team-building skills with the ability to inspire and develop marketing professionals.