Jewelry Visual Merchandising - Dubai, United Arab Emirates - Mouawad

    Mouawad
    Mouawad Dubai, United Arab Emirates

    1 day ago

    Description

    Job Summary:

    The Visual Merchandiser will be responsible for developing and executing a compelling visual merchandising strategy that enhances the customer experience and aligns with Mouawad's luxury brand identity.
    This role will oversee all aspects of in-store and product displays, window displays, packaging ideation to execution, and the integration of visual elements to drive sales and brand consistency.

    Key Responsibilities:

    Visual Merchandising Strategy & Execution:
    • Define, design, and implement a creative visual merchandising strategy that enhances brand storytelling and customer engagement.
    • Support in the creative conception, implementation and execution of all VM assets for new launches including but not limited to: promotional sites, pop ups, windows, podiums, event space design , lightboxes, instore screen content in a timely manner algning with marketing calendar
    • Create appealing and eye-catching visual displays that guide customers through the store and showcase key collections.
    • Develop and produce showcase animation and displays, signages, floor plans, and special promotional setups.
    • Ensure displays are regularly updated to align with product launches, marketing campaigns, and seasonal themes.
    • Research competitor strategies and provide recommendations for enhancing in-store experiences.
    • Have knowledge of print and production build techniques and mindfullness of budget restrictions and leadtime
    • Implement VM guidelines inline with brand creative direction
    • VM monthly reports and measure impact
    Store/Product Display Training & Collaboration :
    • Oversee in-store product presentation, ensuring alignment with the brand's luxury aesthetic and customer journey.
    • Optimize store zoning and customer flow to create an engaging and seamless luxury shopping experience.
    • Oversee the arrangement of VIP areas and private salons for high-net-worth clients and bespoke experiences.
    • Train boutique staff with the support of retail on visual standards to optimize store layout for sales impact.
    • Monitor and analyze the effectiveness of different visual layouts on customer behavior and sales performance.
    • Conduct regular store audits to maintain consistency in brand presentation across all boutique locations. 
    • Guide and mentor in store VM ambassadors ensuring adherence to luxury display standards.
    Packaging Development & Execution:
    • Lead the ideation and execution of premium packaging that reflects the brand's luxury positioning.
    • Collaborate with suppliers and designers to develop innovative packaging solutions.
    • Ensure packaging aligns cost efficiency without compromising on quality.
    Budgeting & Supplier Coordination:
    • Monitor costs and work within budget for all visual merchandising activities.
    • Liaise with suppliers to source materials and elements needed for displays and packaging.
    • Ensure high-quality production and timely execution of all visual elements.
    • Tracking of budget and invoices, alignment on the allocated budget to avoid overspending
    Trend & Data Analysis:
    • Conduct research on lifestyle, demographics, and design trends to continuously refine the visual merchandising approach.
    • Stay updated on industry trends and innovations to enhance the customer experience.
    • Analyze customer behavior and the impact of visual merchandising strategies on sales, making data-driven recommendations.
    • Competitor analysis
    Qualifications & Skills:
    • Ability to work collaboratively with cross-functional teams, including marketing, retail, merchandise and suppliers.
    • Proven experience in visual merchandising, preferably in the luxury or jewelry industry.
    • Strong creative and design sensibility with an eye for detail.
    • Excellent project management and organizational skills and effective communication
    • Strong analytical skills to measure the effectiveness of visual merchandising strategies.
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