Head of Shopper - Dubai, United Arab Emirates - Beiersdorf Middle East FZCO (Dubai)

Beiersdorf Middle East FZCO (Dubai)

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin.

For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.

We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees.

It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST.

We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Role Purpose:

Build and activate best in class Shopper & Customer Marketing Function across Middle East North Africa (MENA).
Leads the execution of the category and channel strategy at the point of sales by understanding the needs of all markets from the MENA region.
Incorporates Channel & Shopper understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Category and Retail environment.

Main Accountabilities:

Planning

Ensure that the needs of all activation markets are mapped and incorporated into lead market workstreams. Own quality of lead market output vs activation market needs.
Lead S&CM ABP/Fast Start / Business review process for the cluster of markets. Ensure that the process is robust and accurate, guarantee focus on areas and commonality and drive synergy. Identify and communicate key commercial pressure points.
S&OP: Provide support to CU's as needed. Ensure that process is robust and accurate for all markets in the cluster. Identify key forecasting supply issues and all cluster markets

Commercial Operations

POSM: Work with Activation Markets to ensure that all POSM design needs are met and delivered with commercial and brand objectives in mind.
PICOS: Drive synergy.

Ensure that all Regional PICOS are customized for all markets in the cluster. Work with EM S&CM on developing PICOS within customer based on annual plan. Work with activation markets on commercial plans to 'activate' PICOS in each market.

Pricing: Ensure that there are comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster.
Promo: Ensure that there is a holistic and comprehensive Promotion Menu by Retail Environment and Category including guidelines and designs for all markets in the cluster. Ensure that full pre/post promotion analysis is being actioned in line with company guidelines.

Customer Engagement:
Direct & Indirect

Presentations: Ensure that Customer Category Presentations (Innovation, Category, JBP, T2T) are complete for all key customers in the cluster. Guarantee that 4P Category Selling stories by Retail Environment are delivered for the cluster.
Engagement: Work with activation markets to map all JBP/ T2T customers and ensure quality contact for presentations leveraging regional playbook.

Define all key customer programs for the cluster:
CSR, AVC, Active Accounts etc. Ensure quality of output.

Performance Management: Have full understanding of Category performance by Channel & Customer across the cluster. Work with CU Heads to address identified issues and opportunities.

Store Execution

Win the Shopper: Ensure quality of content for the cluster is reflected in WTS content.
Trax: Ensure quality of KPI set up for the cluster.
Top stores: Have full understanding of Top Store program, that correct resource and programs are in place to drive outperformance.
Field immersion: Ensure that the teams regularly do structured trade visits to verify retail context and collect information / insights about execution, trends and competitors
GE: Full control of SCM GE costs for the cluster.

Leadership & People Management

Develop a high-performance S&CM team via:

Active role in identification and development of internal talent and recruitment of external talent to ensure that we have the right level of capability in place across the cluster in all key positions.
Coach and train S&CM teams, via formal training and informal working sessions across all the cluster.
Lead Cluster Meetings to communicate and deliver key workstreams and build a positive learning environment focused personal & professional growth.
Live and communicate core values in daytoday behavior and actions.

Additional information:

Have a look at our benefits: What we offer - Our Benefits | Beiersdorf