Manager - C&ib Marketing - Dubai, United Arab Emirates - Emirates NBD

Emirates NBD

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

**(Preferably UAE National)

Job Purpose

The purpose of the 'Manager - C&IB Marketing' role is to support the marketing function in developing and delivering effective marketing activities and experiences to the Corporate and Institutional Banking business.

The role involves fostering strong business partnerships and managing day-to-day marketing activities to effectively promote and increase awareness on C&IB's services, value-added offerings and its distinctive benefits while contributing to business objectives and the bottom line.

Main Tasks

Plan and deliver content marketing material based on an approved plan
Draft effective communications and key messages in line with brand and business narrative
Deliver compelling and integrated contents that conveys the valueadded offerings and distinctive benefits behind C&IB's business
Plan and deliver effective targeted contents based on distribution model with optimized online/offline media channel selection
Run and manage a calendar of relevant content on respective channels (social posts/podcasts/web series/etc)
Ensure constant updates to digital and traditional owned platforms
Support the development and delivery of long and shortterm operational plans for the department
Manage the daytoday implementation of long and shortterm plans, and ensure they are effectively converted into performance objectives to achieve established service levels.
Contribute to the development of the department's KPI's and ensure proper cascade of the Performance objectives to direct reports
Provide input for preparation of the department budgets
Assist in the implementation of the approved budget, and work plans to deliver objectives
Investigate and highlight any significant variances to support effective performance and cost control
Manage an extended network of suppliers, partners, and service providers to enable successful delivery of annual marketing plans
Ensure the implementation of appropriate policies, processes, systems, standards, procedures and internal controls, to support execution of the department's work programs in line with Company standards
Cultivate and maintain strong partnerships with key stakeholders within the C&IB business
Work closely with the business heads to understand their goals and objectives
Provide strategic and creative ideas to the business
Conduct frequent meetings and engagements with the heads
Work closely with crossfunctional teams (IT, compliance, finance, other marketing teams, etc) to ensure successful launch of products or initiatives
Support in training key C&IB spokespeople to represent the business and showcase the breadth of expertise
Present status reports and dashboard on content and campaign performance and share metrics as and when needed
Manage and execute a set of networking (businessfocused + social) events for C&IB business to build and maintain key client relationships
Manage a set of "money can't buy" experiences for key clientele
Support and deliver targeted (BTL) marketing campaigns in line with business objectives
Seek feedback from business to continuously improve marketing strategies and materials
Analyse performance and metrics for future planning and improvements
Recommend new tools and techniques to improve the quality and efficiency of operational processes. Recommend improvements in internal processes against best practices in pursuit of greater efficiency in line with approved standards

Description of Knowledge / Skill etc.

Undergraduate degree in marketing, communications, or a similar field
Postgraduate degrees in marketing / strategic communications
Minimum 8+ years of experience in marketing, communications, public relations, or a related field
Management experience in corporate bank marketing, financial services, etc.
Experience in MENAT region
Effective project management
Strong stakeholder engagement
Business judgement and acumen
Problem solving and issues management
Day to day operational planning and execution
Turning ideas into actionable projects
Strong interpersonal skills
Effective writing and storytelling skills
Teamworking attitude
Collaborative personality
Lateral thinking
Arabic speaking and writing