Digital Marketing/graphic Designer/seo - Dubai, United Arab Emirates - IHHC
Description
Responsibilities:
- Create, manage, and optimize advertising campaigns to drive traffic, and generate leads and sales.
- Collaborate with crossfunctional teams to drive product launches and promotions.
- Analyze and report on digital marketing performance, providing insights and recommendations for improvement.
- Conduct market research and gather insights to inform digital marketing strategies.
- Optimize the company's website for search engines, ensuring an excellent user experience.
- Develop a content marketing strategy, producing highquality content to drive engagement and conversion.
- Run ads on Google, conducting keyword research, implementing bidding strategies, and optimizing campaigns for conversions and ad rankings.
- Run ads on social media accounts to generate potential leads at a suitable cost per lead (CPL).
- Support in managing the social media accounts, including Facebook, Instagram, and LinkedIn, by creating engaging posts and driving follower growth and engagement.
- Conduct research on competitors' digital campaigns on a monthly basis.
- Conduct A/B testing to improve campaign performance, including targeting, ad copy, creatives, and landing pages.
- Understanding of UI/UX
- Social media posts.
- Website banners.
- Promotional materials.
- Highquality videos.
Requirements:
- Bachelor's degree in marketing or related field.
- 5+ years of experience in digital marketing, with a proven track record of driving engagement and conversion through digital channels.
- Experience with videography is also required
- Strong analytical skills and ability to use data to inform decisionmaking.
- Excellent communication, collaboration, and interpersonal skills.
- Uptodate on the latest digital marketing trends, tools, and technologies.
- Experience managing online advertising campaigns on Google and social media platforms.
- Familiarity with the healthcare industry is a plus.
Education:
- Bachelor's (required)
Experience:
- Digital marketing: 5 years (required)
- Graphic deigner: 2 years (required)
- SEO: 2 years (required)
Language:
- English (required)
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