Category Marketing Manager - Dubai, United Arab Emirates - Boundless Consulting

Description

Full time | Boundless Consulting | United Arab Emirates Posted On 05/10/2021 Job Information Manufacturing

Work Experience

• 10 years

Job Opening ID

346

City

Dubai

State/Province

Dubai

Job Description Job purpose

Initiate and lead the implementation of the marketing plan and strategy of the assigned category to achieve the business plan targets, marketshare objectives category/brand growth profitability.

Develop the yearly marketing activity plans for the categories

Manage the P&L of the categories

Be the right brand ambassador who drives equity awareness and off-take.


Job Responsibilities:
Responsible for the overall performance of categories, equity, distribution, and sales.

Responsible for the P&L of the categories

Market analysis and product launches.

Monitoring the marketing activities performance and measuring the success of campaigns.

Managing category budgets, developing consumer packaging and promotional packaging, and organizing events such as product launches exhibitions and product shoot.

Prepare the annual marketing plan and budget and gain approval from the HOD and from management to meet the agreed sales targets and in line the overall brand and category strategy.

Personal effort to explore new major accounts and achieve one in every quarter.

Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements.

Support and be jointly responsible with the business development to achieve the total revenue of the product category.

Initiate, lead and liaise with internal departments, advertising and creative agencies to develop specific projects such as new product development, new packaging, advertising campaign, consumer promotions, to ensure capture of opportunities to sustain growth.

Liaise with research providers to get the required market data and consumer insights to help in the decision making about brand positioning, new market entry, new product launches, etc.

Work with business development and finance on pricing to ensure pricing is within band guidelines, as well as ensure that overall operating profit targets are achieved.

Market research to commission through the category research and target markets and use said research to further performance in sales and distribution.

Job Requirements:
Bachelors/masters in business marketing.

5 to 7 years of experience in marketing with at least two years as marketing manager with solid knowledge in sales and operations.

Skills and competencies

Analytical skills and attention to detail.

And understanding of trends and then ability to respond to customers wishes.

Creativity and an ability to produce innovative and original ideas.

The ability to manage and allocate budgets.#J-18808-Ljbffr