Marketing Communications - dubai - Circles

    Circles
    Circles dubai

    6 days ago

    Description

    Marketing Communications & Brand ManagerCircles is a global technology company reimagining the telco industry with its SaaS platform, empowering telco operators to launch digital brands or refresh existing ones, accelerating their transformation into techcos.

    Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.


    Circles operates three distinct businesses:
    Circles

    Life:
    A wholly-owned digital lifestyle telco brand based in Singapore, powered by Circles' SaaS platform and pioneering go-to-market strategies.

    It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.


    Circles Aspire:
    A global provider of Communications Platform-as-a-Service (CPaaS) solutions with a cloud-based Experience Cloud platform enabling enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide

    Jetpac:

    Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers.

    Jetpac was awarded Travel eSIM of the Year.

    Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI, with a track record of backing industry challengers.

    Role OverviewWe are looking for an exceptional Marcomms & Brand Manager to lead brand-building and campaign execution for one of the boldest new digital telco brands launching in the MENA region.

    This is a high-impact B2C-facing role, reporting to the Head of Marketing, with end-to-end ownership of campaign strategy, execution, and local relevance.

    The ideal candidate combines creative instinct with operational excellence, has deep experience in launching and scaling consumer brands in digital-first environments, and is passionate about crafting bold, culturally resonant stories that break through the noise.


    What You'll Be Doing:


    Own brand campaign planning & execution: Lead the development and delivery of integrated brand campaigns, from big-idea development to in-market execution (including content and activations) that uphold a consistent, bold brand identity across all customer touchpointsDrive full-funnel marketing initiatives: Plan and execute high-performance campaigns across paid, owned, and earned channels (digital, social, ATL, etc.)

    , driving awareness, engagement, and conversionManage end-to-end campaign development: Oversee the full campaign lifecycle, from concept and briefing to asset development, deployment, and wrap-up, ensuring on-time delivery, effective coordination, and post-launch performance analysisManage agency & creative ecosystem: Work with external agencies, freelance creatives, and internal design teams to prepare and deliver high-quality brand materials and content aligned to the marketing strategyEnsure brand & content quality control: Oversee the quality of work delivered by designers and copywriters, ensuring all outputs adhere to brand guidelines, tone of voice, and objectivesDrive performance-driven brand campaigns: Assess, measure, and report on campaign effectiveness; leverage insights to refine messaging, optimize performance, and implement improvementsDeliver a rolling calendar of marketing activities: Develop and manage a marketing activity calendar that supports ongoing GTM rollouts, offers, and experimentation in line with business prioritiesSupport product & offer positioning: Translate product and commercial propositions into marketing narratives and visuals that resonate with target customersBridge strategy & execution: Align cross-functional stakeholders between business goals and campaign execution, balancing long-term brand building with short-term winsManage country marketing execution teams: Build and lead a lean marketing team while working with regional teams to adapt assets for local market resonance
    Who You Are:10+ years in brand marketing, campaign execution, or communications, ideally in fast-paced, consumer-facing digital environments (e.g., telco, e-commerce, tech, fintech, lifestyle)

    Proven track record of building and launching brands or leading high-impact campaigns in culturally diverse, digitally savvy marketsStrong portfolio of integrated brand campaigns across digital, social, ATL, and content with measurable growth or cultural relevanceHands-on experience managing agencies, designers, copywriters, and cross-functional stakeholdersStrong understanding of local consumer insights and translating them into resonant creative strategiesExcellent project management skills with the ability to juggle multiple priorities and timelinesStartup mindset:

    agile, hands-on, adaptable, and comfortable operating in ambiguityExperience in the MENA region is strongly preferredCircles is committed to a diverse and inclusive workplace.

    We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.


    Data Protection and Privacy Statement:
    By submitting an application, you consent to Circles' Candidate Data Protection and Privacy Policy for recruitment purposes. You may withdraw consent at any time.


    To all recruitment agencies:
    Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program. Do not forward resumes to our jobs alias. Circles will not be held accountable for fees related to unsolicited resumes not uploaded via our ATS.Employment typeFull-timeSeniority levelMid-Senior levelJob functionMarketing and SalesIndustriesTechnology, Information and Internet
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