Uae Brand Marketing Manager - Dubai, United Arab Emirates - BLACKLANE

Description

Join the evolution of luxury chauffeuring at Blacklane.

We're on a mission to reinvent chauffeuring by launching a service that is unrivalled and has never been seen before in Dubai.

Our business is a force for good; for our employees, travellers, local residents, chauffeurs and the environment.

We work as a team to deliver the most professional and reliable service, through recruiting and training our own team of chauffeurs and providing them with a luxurious electric fleet of vehicles.

YOUR CHALLENGE:

We're on the lookout for an exceptional
Brand Marketing Manager for our AUE team to catalyze the growth of our brand in the region.

As a company with a strong presence in 200 cities globally, Blacklane is poised to redefine chauffeuring with the recent launch of a novel, upscale service in Dubai.

This transformative period in our trajectory provides a thrilling opportunity to join our rapidly evolving team.


YOUR ROLE:

• Collaborate in the execution of the overarching localized marketing strategy for the Middle East, a strategy designed to heighten brand visibility, attract new customers, and foster loyalty among existing Blacklane customers in the region.
• Execute localized affiliate acquisition plan for the Middle East aimed at enhancing brand recognition, attracting new, and retaining existing customers.
• Conceptualize, develop, and assess affiliate partnership content (including food & beverage, hotel, entertainment sectors and luxury brands) to amplify our outreach and customer conversion potential via partners' customer touch points (CRM, PoS)
• Foster and manage brand partnerships and event activations, thereby bolstering our regional presence.
• Manage the Implementation of the PR strategy and work with the agency to create compelling content for PR requirements, responding to media requests promptly and professionally.
• Utilize data analysis and customer lifecycle insights to measure performance and address challenges and unveil new avenues for growth.
• Collaborate with our global marketing team to meet and exceed departmental and company KPIs.

ABOUT YOU:

• This role demands a broad spectrum of skills encompassing PR, event planning, branding, strategic thinking, content creation, and relationship management.
• A minimum of 45 years of professional experience in a similar role, coupled with a proven track record of success.
• Outstanding communication, copywriting skills, and a knack for creativity and attention to detail.
• Proven expertise in managing multiple tasks, delivering results within tight deadlines, and handling marketing budgets effectively.
• A basic understanding of SQL, enabling datadriven decisionmaking and an ability to work closely with our data team. Experience in forecasting and reporting results.
• An exceptional team player with a penchant for open communication in a collaborative environment.
• Proficiency in English at a native level, while Arabic language skills are crucial.

MORE THAN A JOB

Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service.

We started by filling chauffeurs' 'empty leg' journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic).

Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we're now a trusted brand within corporate travel.

We believe in ethical business practices and have a strong company culture. Responding to the pandemic, we've successfully managed the crises and retained our talented crew
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Continuous _Learning_**_:_ We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
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Flexible Working:Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days (working from home is the new normal).
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Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us
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Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
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Fair Remuneration: We've banded salary levels and matched them to the local costs of living, meaning you're always paid fairly and you know that the rest of the crew is too.
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Sustainability:_ _We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 15% of its journeys in electric vehicles by 202-
Equal Opportunity:We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work