Marketing and Communications Executive- Maternity - UAE, United Arab Emirates - Uptown International School (UIS)

Uptown International School (UIS)

Verified Company

UAE, United Arab Emirates

3 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Job Purpose

The School Marketing Executive is responsible for planning, implementing, and monitoring marketing activities to promote the school's brand, increase student enrollment, and support overall growth.

Overall responsibility for the delivery of marketing and communications activities, with a focus on acquiring new parents and delivering positive experience to existing parents
Management of the school social media channels and internal and external communication
Promote, showcase and market the school to both external and internal stakeholders primarily parents, prospective parents, press and social media outlets
Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Taaleem group to ensure the school meets its recruitment, reputation and retention targets
Execute Central Office Taaleem Marketing strategy and support the creation of a school specific Marketing strategy, working closely alongside CO Marketing team

Key Relationships (Internal and External)

Key agencies marketing, creative, social media, or branding supporting the school and Taaleem group in achieving its vision and targets
Key leaders and teaching staff in schools
Existing parents, visitors to the school, school employees and Senior Leadership, Central Office Marketing team and other departments as required, media agencies, social media platforms

Key Accountabilities

Marketing Strategy Development

In tandem with CO Marketing team, develop and execute the marketing strategy to enhance the school's brand awareness and reputation.
Collaborate with the school's leadership team to align marketing objectives with the institution's goals and values.
In charge of the school's Marketing budget planning

Digital Marketing

Manage the school's online presence and oversee the development and implementation of digital campaigns
Oversee the school's website, ensuring it provides accurate and compelling information to attract prospective students and parents
Coordinate with external agencies to develop impactful advertising strategies and monitor campaign performance.

Content Creation and Marketing Collateral

Collaborate with agencies to develop marketing collaterals such as videos, brochures, flyers, etc.
Ensure all marketing materials align with the school's brand guidelines and effectively communicate the school's unique value propositions.
Identify sponsorship and partnership opportunities to enhance the school's brand visibility

Events and Open Days

In tandem with the school Admission Team, plan, organize, and promote school events, open days, information sessions, and tours to attract prospective students and parents.

Coordinate with relevant stakeholders to ensure seamless event logistics and create a positive experience for attendees.

Promote school events on all school digital platforms
Identify partnership opportunities to enhance the school's visibility

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Analytics and Reporting

Monitor and analyze marketing performance metrics, including website traffic, social media engagement, lead generation, and conversion rates
Generate monthly and termly reports to assess the effectiveness of the school marketing strategy and provide insights for continuous improvement.
Stay up to date with marketing trends, tools, and best practices to ensure the school remains at the forefront of marketing innovation.

General

Support and provide cover for the schools Admission Team if needed
Ensure the Taaleem & School policies, procedures, and codes of conduct are followed at all times
Attend the marketing weekly and monthly meetings as required
Perform other duties as requested by direct & dotted reporting line managers / supervisors
Working within budget guidelines and company procedures

Person Specification

Education:

Bachelor's Degree in Marketing or Communication preferred.

Experience:

Experience in a marketing/communication role, with a minimum of two years in a customer focused role preferably in a service industry.

Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles.

Experience in Marketing, Communication or customer engagement functions in Education, is preferred.

Competencies:

Excellent written and verbal communication skills.
Proficiency in content creation, copywriting, and editing
Creative thinking and the ability to develop innovative marketing campaigns
Interpersonal skills, able to operate in a multicultural environment
Solid time management skills, the ability to multitask and cope with peaks of demand.
Computer literate, including all social media platforms

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