Promotions Executive Jobs in UAE - Dubai, United Arab Emirates - Alshaya

    Alshaya
    Alshaya Dubai, United Arab Emirates

    3 weeks ago

    Alshaya background
    Description

    For More Top Organization JobsClick HereDescription:The CRM Promotions Officer works within and supports the CRM Promotions team and all CRM promotions activity within the Performance Marketing & Online team to positively impact the eCommerce business (Omni Channel) and customer experience.

    Job Responsibilities

    Works within the CRM Promotions team, reporting to the CRM Promotions Manager, inside the CRM team.
    Is jointly responsible for the management, development and performance of CRM Promotions and CRM channels within eCommerce.

    Focus on optimizing customer lifecycle strategy to increase the Customer Engagement and the CTLVIs responsible for the management of marketing budgets (franchise costs) via the use of SMS and other costs to help deliver overall brand and business ROI targets.

    Works seamlessly with the CRM Promotions team and CRM Automations team for the delivery of the overall CRM strategy.

    Job Requirements


    Strong understanding of how to use CRM/Loyalty campaigns, segmentation, and automation to increase customer retention and the CLTV.At least 2 years in eCommerce/Omni channel CRM marketing, working on CRM/Loyalty campaigns marketing, with database sizes of 1M+ members / leads / customer.

    Experience of using specialist CRM and CDP platforms, tools, and software packages e.g., Exponea (Bloomreach). GCP, Adjust etc.
    Thorough understanding of all data privacy related legislation (e.g., DSR, GDPR etc.)Relevant degree or professional qualification.
    Fashion experience for a brand which has both retail stores and Ecommerce would be preferable

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