Marketing Manager - Dubai, United Arab Emirates - Believe Resourcing

Description

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies tailored to each target market within the 14 African countries, with a primary focus on Nigeria.

• Market Research and Analysis:
• Conduct indepth market research to understand consumer behaviour, preferences, and trends in each target market.
• Analyse competitive landscape and identify opportunities for differentiation and market positioning.
• Utilise market insights to inform marketing strategies and campaigns.
• Brand Development and Positioning:
• Develop and execute brandbuilding initiatives to establish the FINTEC App as a trusted and recognisable brand in the African financial services industry.
• Define and communicate brand messaging that resonates with target audiences across diverse cultural and linguistic backgrounds.
• Ensure brand consistency across all marketing channels and touchpoints.
• User Acquisition and Growth:
• Drive user acquisition campaigns across various channels, including digital advertising, social media, influencer partnerships, and strategic alliances.
• Implement datadriven approaches to optimise user acquisition funnels, conversion rates, and cost per acquisition (CPA).
• Monitor key performance indicators (KPIs) and metrics to track campaign effectiveness and identify areas for improvement.
• Content Marketing and Social Media Management:
• Collaborate with internal and external stakeholders to create compelling multimedia content, including videos, infographics, and blog posts.
• Manage social media accounts, including content calendar planning, community engagement, and performance monitoring.
• Partnership Development and Relationship Management:
• Identify strategic partnerships with banks, financial institutions, businesses, and organisations to expand the reach and impact of the fintech App.
• Nurture and maintain relationships with key stakeholders, influencers, and industry partners to drive mutual growth and advocacy.
• Collaborate with partners on comarketing initiatives, joint campaigns, and promotional activities.
• Performance Analytics and Reporting:
• Develop and maintain dashboards and reports to track marketing performance, including user acquisition metrics, campaign ROI, and customer engagement.
• Provide regular insights and recommendations to internal stakeholders based on data analysis and market feedback.
• Continuously optimise marketing strategies and tactics based on performance insights and industry best practices.

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• Proven track record of 8+ years in marketing management roles, preferably in the fintech or financial services industry.
• Thorough functional knowledge for Digital tools such as GA 360, Firebase, Google AdWords, Data Studio, Tableau, Slack, HubSpot, Appsflyr, DV360.
• Strong experience in using Excel, PowerPoint, & MySQL.
• Deep understanding of the African market landscape, with experience in multicountry marketing strategies.
• Strong analytical skills with proficiency in data analysis tools and metricsdriven decision

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and cultures.
• Creative thinker with a passion for innovation and entrepreneurship.
• Resultsoriented mindset with a commitment to driving measurable business impact.
• Fluency in English; proficiency in additional languages spoken in African countries is a plus.