Manager - Content - dubai - Publicis Groupe

    Publicis Groupe
    Publicis Groupe dubai

    3 days ago

    Description
    Company Description

    The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change.
    We have always managed to anticipate the developments and inflection points of our industry – successfully investing in digital in its early stages, for example.
    Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. That's the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.

    Overview
    • Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation.
    • Oversee the delivery and the activation of all marketing campaigns across all set channels.
    • Manage the operations of the core pillars of the marketing stream which include Creative & Social.
    • Work closely with the Business Director and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the through the content for all communications.
    • Researches, coordinates, edits and integrates work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. sources, selects and creates targeted content.
    Responsibilities
    • Overall, the Socia Media Manager is acting as a creative gatekeeper on all the brand's social platforms.
    • Overseeing the brand being communicated accurately through the social content
    • Has a POV on the media omnichannel management along with a media team driving a 360 experience, digital, offline, on ground.
    • Ability to manage budgets and dynamically shift for best business outcomes
    • Manage a complex launch strategy across markets, across target groups, and across campaign objectives (awareness, consideration, conversion, retention…).
    • Creative: Lead the day-to-day on the creative stream along with content by:
    • Managing seasonal campaigns are aligned with the overall brand narrative/storytelling.
    • Optimizing brand & performance marketing creative based on learnings and performance.
    • Conducting market analysis to identify challenges and opportunities for growth
    • Managing the integrated creative team and working as an hybrid creative manager who able to:
    • Research, brainstorm, Ideate on concept with the creatives
    • Monitor the copywriting to ensure it is as per the brand tone of voice
    • Provide Visual Cues (at times) to the Client's brief to the creative team
    • Project Mgmt and Traffic Mgmt the day to day to ensure campaigns are delivered on time
    • Work closely with the social exec on the publishing & community management to ensure delivery of creative/content is in line with consumer sentiment.
    • Social: Supervise the Content exec and work closely to manage and drive conversation around:
    • Social content calendars development and management
    • Social platforms management to fit set strategy
    • Cross social platform messaging with tone of voice and purpose taken into consideration
    • Community management understanding and the intricacies of crisis management
    • Social listening tools and ability to analyze sentiments and drive positive change
    Qualifications
    • At least 5 years of experience in social media marketing, account management, or related field.
    • Proven experience managing social media channels on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok.
    • Experience in creating engaging social media content, as well as using social media tools for monitoring and analyzing performance metrics.
    • Excellent written and verbal communication skills in English and Arabic, with the ability to communicate effectively with different audiences.
    • Experience in leading and managing a team of social media account managers.
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