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- Supports in preparing the annualmarketing budget for the assigned Business Unit along with thesenior management team, and allocates resourcesaccordingly
- Participates in the development ofintegrated marketing plans to best maximize brand presence in themarket
- Builds the annual marketing calendarwith the support of business functions and other key stakeholders,and ensures seamless execution of marketing activities andinitiatives
- Coordinates with GMG'sinternal departments to develop brand and product attributes andpositioning in line with the businessrequirements
- Works closely with PR and mediaagency to optimize and maximize brand presence in themarket
- Plans and implements the utilization ofvarious media channels with a view to maximize return on investmentacross all marketing initiatives
- Liaises withvendor / suppliers to ensure efficient delivery of projects as perthe established guidelines and settimelines