Marketing Manager - Dubai, United Arab Emirates - Caliberly

    Caliberly
    Caliberly Dubai, United Arab Emirates

    2 weeks ago

    Description


    Job Title - Marketing Manager 

    About the Role
    We are looking for a strategic and results-driven Marketing Manager to lead and execute marketing initiatives that strengthen brand presence, generate qualified leads, and support business growth within the HR outsourcing and staffing services sector. This role combines strategic planning, campaign execution, and cross-functional collaboration to drive measurable marketing impact.

    Key Responsibilities

    Marketing Strategy & Planning
    Develop and implement comprehensive marketing strategies aligned with business objectives.
    Define annual marketing plans, budgets, and KPIs to support lead generation and brand growth.
    Identify target segments and tailor messaging to meet market and client needs.
    Campaign & Lead Generation Management
    Plan and execute integrated marketing campaigns across digital, content, events, and partnerships.
    Drive lead generation initiatives through performance marketing, inbound campaigns, and account-based marketing.
    Monitor campaign performance and optimize strategies to improve ROI.
    Brand & Content Management
    Strengthen brand positioning and ensure consistent messaging across all marketing channels.
    Oversee content development including presentations, case studies, brochures, and digital assets.
    Ensure brand guidelines are followed across internal and external communications.
    Digital Marketing & Analytics
    Manage digital channels including website, SEO, paid media, email marketing, and social platforms.
    Track and analyze marketing performance using analytics tools and dashboards.
    Use data insights to refine campaigns and improve conversion rates.
    Stakeholder & Team Collaboration
    Work closely with sales, recruitment, and leadership teams to align marketing with business goals.
    Coordinate with external agencies, vendors, and partners as required.
    Support sales teams with marketing collateral and go-to-market initiatives.
    Market Research & Competitive Analysis
    Conduct market research to identify trends, client needs, and competitive positioning.
    Monitor competitor activities and recommend strategic marketing responses.
    Provide insights to leadership to support business planning and expansion.

    Qualifications & Experience
    Bachelors degree in Marketing, Business, Communications, or related field.
    6–10 years of experience in marketing roles, preferably within B2B services or staffing industries.
    Strong experience in digital marketing, lead generation, and campaign management.
    Proven ability to manage marketing budgets and deliver measurable outcomes.
    Experience working closely with sales and leadership teams.

    Key Competencies & Behaviours
    Strategic thinking with strong execution capability
    Excellent communication and presentation skills
    Data-driven decision-making mindset
    Strong stakeholder management and collaboration skills
    Creative, proactive, and results-oriented approach
    Ability to manage multiple priorities in a fast-paced environment

    What We Offer
    Opportunity to lead marketing strategy in a dynamic services organization
    Collaborative and professional working environment
    Competitive compensation and benefits
    Career growth and leadership development opportunities

    Apply now 



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