Ecommerce & Digital Growth Manager - Dubai, United Arab Emirates - Tiger Recruitment Ltd
Description
Key Responsibilities:
- Manage the ecommerce P&L and profitability.
- Drive ecommerce sales performance.
- Analyse new market trends, business opportunities, and market segments in the global and local landscape.
- Implement ecommerce strategic and tactical programs.
- Manage & execute digital and ecommerce campaigns with media agency support.
- Establish and maintain industry benchmarks and KPIs for the Conversion funnel.
- Analyze the past performance of collections, categories, and campaigns to improve marketing effectiveness and ROI.
- Maintain a digital marketing calendar, create campaigns to deliver strategic plans, and business objectives, and improve KPIs.
- Owns the performance marketing framework, and leads the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic and maximize ROI across all digital marketing channels.
- Establish and manage relationships with other etailers to increase distribution.
- Manage the website's merchandising.
- Revise order fulfillment policies and procedures.
- Analyse service quality and customer satisfaction.
- Oversee CRM Lifecycle implementation, development, and management, working closely with the Holding CRM team to drive Lifetime Value and Database growth.
- Manage customer retention and loyalty programs.
- Measure order fulfillment and customer satisfaction performance.
- Provides management & marketing team visibility into datadriven insights that inform the business's strategic direction and KPIs.
- Conduct competitor analysis to provide insights on competition practices and formulate recommendations to improve the company's online presence and showcase its competitive advantages.
- Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI.
Position with Benefits:
- Ownership and direct impact
- Directly reporting to the CEO
- Competitive compensation package
- Supportive, collaborative work environment and colleagues
REQUIRED COMPETENCIES:
- Experience in developing and overseeing Ecommerce and CRM strategies.
- Experience in building and developing a team.
- Experience in CRM
- Experience in developing marketing strategies.
- Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.
- Knowledge and passion for directtoconsumer eCommerce business practices and operations. Digital UI/UX enhancements experience a plus.
- Advanced understanding and utilization of digital platforms are required, including Shopify, Google Analytics, Google Ads Manager, Facebook Business Manager, TikTok Ads Manager, and Pinterest.
- Exceptional project management skills.
- Strong analytical skills and actioning data into consumercentric action plans
- Understand the basics of digital marketing and performance marketing.
- Willingness to learn and adapt to a fastchanging eComm environment.
- Ability to manage timelines, budgets, and project resources.
- Ability to work with a team.
Qualifications & Experience
- Degree in business management with a focus on marketing/sales and several years of experience in online business.
- 8 years+ of ecommerce experience in consumer goods, ideally beauty related, such as skincare, body care, cosmetics, and hair.
- 2 years' experience in managing teams.
- Arabic is a plus.
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