Social Media Manager - Dubai, United Arab Emirates - Caliberly

    Caliberly
    Caliberly Dubai, United Arab Emirates

    11 hours ago

    Description


    Job Title - Social Media Manager 

    About the Role
    We are seeking a creative and results-driven Social Media Manager to develop, manage, and grow social media presence across multiple platforms within the real estate sector. The role focuses on building brand awareness, generating leads, and engaging audiences through compelling content and data-driven social media strategies.

    Key Responsibilities

    Social Media Strategy & Planning
    Develop and execute social media strategies aligned with marketing and business objectives.
    Plan monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
    Identify target audiences and tailor content to maximize reach and engagement.
    Content Creation & Management
    Create, curate, and manage high-quality posts, reels, stories, and short-form videos.
    Coordinate with designers, videographers, and marketing teams to produce engaging content.
    Ensure consistent brand voice, tone, and visual identity across all social platforms.
    Community Management & Engagement
    Monitor comments, messages, and inquiries, ensuring timely and professional responses.
    Build and manage online communities, fostering engagement and trust.
    Handle basic customer queries and coordinate lead handovers to sales teams.
    Performance Tracking & Analytics
    Track social media KPIs such as reach, engagement, leads, and conversions.
    Prepare performance reports and insights to optimize content and campaigns.
    Monitor trends and platform updates to continuously improve performance.
    Paid Social & Campaign Support
    Support execution of paid social media campaigns in coordination with digital marketing teams.
    Assist with lead-generation campaigns for property launches and promotions.
    Monitor ad performance and suggest optimizations.

    Qualifications & Experience
    Bachelors degree in Marketing, Communications, Media, or related field.
    3–6 years of experience in social media management, preferably within real estate or property sectors.
    Strong understanding of social media platforms, trends, and content formats.
    Experience with social media analytics tools and reporting.
    Basic knowledge of paid social media advertising preferred.

    Key Competencies & Behaviours
    Creative thinking with strong content ideation skills
    Excellent written and visual communication abilities
    Data-driven approach to performance optimization
    Strong organizational and time management skills
    Proactive and collaborative mindset
    Adaptability in a fast-paced marketing environment

    What We Offer
    Opportunity to build and grow digital presence for premium real estate projects
    Collaborative and creative work environment
    Competitive compensation and benefits
    Career growth and professional development opportunities

    Apply now 


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