SEO Analyst - Dubai, United Arab Emirates - Client of Talentmate

Description

The SEO Analyst will be responsible for implementing SEO strategies, conducting keyword research, monitoring website performance, and analyzing data to drive organic traffic growth.

The ideal candidate should have a strong understanding of SEO best practices and a track record of improving search engine rankings.

• Conduct thorough keyword research to identify relevant, high-traffic keywords that align with our target audience and business goals.
• Analyze keyword competition and trends to inform content strategies.
• Optimize website content, meta tags, URLs, and headers to improve search engine rankings.
• Implement SEO best practices, including keyword placement, internal linking, and semantic markup.
• Collaborate with content creators to develop and optimize high-quality, SEO-friendly content that addresses user intent and industry trends.
• Ensure content is relevant, engaging, and aligned with SEO goals.
• Conduct technical audits to identify and address on-site SEO issues, such as crawl errors, broken links, and mobile optimization.
• Monitor website performance and loading speed to improve user experience and search rankings.
• Monitor and analyze backlink profiles to identify quality backlink opportunities.
• Implement link-building strategies to enhance domain authority and referral traffic.
• Analyze competitor websites and SEO strategies to identify opportunities for improvement and differentiation.
• Stay updated on industry trends and algorithm changes.
• Use SEO tools and analytics platforms to track and analyze website performance, keyword rankings, traffic patterns, and conversion rates.
• Provide insights and recommendations based on data-driven insights.
• Optimize local listings, Google My Business profiles, and other online directories to enhance local search visibility.
• Manage and respond to customer reviews and ratings.
• Generate regular SEO performance reports, highlighting key metrics and progress toward goals.
• Present findings and recommendations to stakeholders.
• Collaborate with cross-functional teams, including content, web development, and marketing, to implement SEO strategies effectively. Requirements
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Proven experience as an SEO Analyst or similar role, with a track record of improving search engine rankings and organic traffic.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
• Technical understanding of website structure, HTML, and web development principles.
• Experience with content management systems (CMS) and website optimization.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Strong communication skills to collaborate with cross-functional teams and present findings.
• Creative thinking to develop innovative SEO strategies and solutions.
• Adaptability to algorithm changes and evolving SEO trends.
• Ethical conduct and professionalism in adhering to white-hat SEO practices.
• Fluency in English; knowledge of additional languages is advantageous

Desired Candidate Profile