- 3-4 years + of digital influencer industry experience
- Strong understanding of influencer marketing, the data and social statistics behind it in order to demonstrate campaign success
- Excellent understanding of the Middle East and Global influencer / media landscape and the role of content within it
- Experience working with centralized clients and multi-market briefs
- Strong end-to-end project management skills and a level of negotiation skills
- Attention to detail and high interest in content marketing
- Creative and structured approach to devising partnership opportunities#J-18808-Ljbffr
Manager - Influencer Partnerships - Dubai, United Arab Emirates - Publicis Groupe
Description
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Groupe is a privileged partner in its clients' transformation to enhance personalisation at scale.The Groupe relies on ten expertise concentrated within four main activities:
Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.
Job DescriptionDevelop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools and social insights platformsDevelop KPI frameworks which meet client business goalsProject manage influencer marketing campaigns and media partnerships from initial response through to post campaign reporting, including campaign activation and talent content creationCreate multi-market influencer & content partnerships which are structured to answer the given brief, including strategic frameworks, robust evaluation of publishers & proposals, measurement etc.
Project manage integrated partnership solutions across a range of clients, including brand partnerships, sponsorships, advertiser funded programmes product placement and influencer outreachChallenge media partners and influencers to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis ContentSupport the vertical lead and the wider business with creative ideas and research for new business pitches when requiredMotivate and inspire your team to develop within their roles.
Develop your team's skills across the media landscape, negotiation, project management, creativity, data analysis and campaign optimisationIdentify opportunities to knowledge share and cross-skill within the teamQualifications