Performance Marketing Specialist - dubai - Idenfo

    Idenfo
    Idenfo dubai

    19 hours ago

    Description

    Performance Marketing Specialist

    Location: Dubai UAE
    Type: Full-time
    Industry: B2B SaaS

    Who We Are

    Welcome to Idenfo A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.

    Job Overview

    As the Performance Marketing Specialist youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads drive conversions and improve customer acquisition. Youll be responsible for developing executing and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset a strong understanding of the B2B SaaS landscape and the ability to scale campaigns in a competitive market.

    What You'll Be Doing
    • Plan, execute and optimise LinkedIn Ads and Google Search campaigns with laser precision
    • Set up tracking (UTM, Google Analytics, HubSpot) to ensure every click, lead and conversion is measured
    • Build and refine customer outreach funnels using outbound tools like Apollo, Instantly or Lemlist
    • Collaborate on landing page CRO A/B testing and retargeting strategy
    • Launch and iterate on rapid growth experiments (viral loops, mini-campaigns, PLG tactics)
    • Own performance marketing metrics and present actionable insights regularly
    • Work cross-functionally with product, sales and content teams to align on goal
    Qualifications
    • 5-6 years in performance marketing, ideally in B2B SaaS or fintech
    • Deep hands‑on experience with LinkedIn Ads, Google Ads, and performance tracking tools
    • Experience with CRO tools and landing page builders (e.g. Unbounce, Webflow, Instapage)
    • Agile self‑starter mindset – comfortable moving fast and adapting strategies on the go
    • Bonus: Experience in fintech payments or startup environments
    Why Join Us
    • High autonomy and ownership of your marketing performance
    • Opportunity to make a measurable impact from day on
    #J-18808-Ljbffr

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