Social Media Manager - Dubai, United Arab Emirates - Standard Chartered

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Description

Job:
Ventures


Primary Location:
Africa & Middle East-United Arab Emirates-Dubai


Schedule:
Full-time


Employee Status:
Permanent


Posting Date: 13/Feb/2023, 2:30:57 AM


Unposting Date: 20/Feb/2023, 5:59:00 PM


Responsibilities:


  • Develop and implement a comprehensive content strategy (B2B and B2C) that aligns with our overall brand and marketing objectives including thought leadership, social media, blogs and influencer marketing
  • Collaborate with crossfunctional teams, including product, design, and customer support, to ensure one integrated marketing strategy driving client acquisition, app usage, crosssell and advocacy throughout the marketing funnel
  • Monitor and analyze website and digital channels metrics to continually optimize and refine our content and social media strategies
  • Stay uptodate with industry trends and emerging technologies to ensure our content and social media presence remains relevant and effective

Requirements:


  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 7+ years of experience in B2B and B2C content and social media marketing, with a focus on financial services / technology but not limited to it
  • Urdu / Hindi language is a huge plus
  • Excellent and creative copywriting and editing skills, with a strong portfolio of work to demonstrate your abilities
  • Great design skills that will enable full ownership around creating unique social media visual themes for each social media pillar
  • Experience using analytics and datadriven insights to inform and refine web and app usage strategies (knowledge of using Google Analytics, HubSpot, Apps flyer, Adobe, MoEngage but not limited to those).
  • Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously
  • Passion for financial inclusion and a commitment to making a positive impact in the lives of underserved communities.

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