Marketing Copywriter - United Arab Emirates - Ajman University

    Ajman University
    Ajman University United Arab Emirates

    1 week ago

    Description
    Description

    SUMMARY OF FUNCTIONS:

    Ajman University seeks a creative, detail-oriented, and versatile Marketing Copywriter to join its dynamic Content Strategy and Media Relations team. The role is responsible for developing engaging, persuasive, and brand-aligned content across digital, print, video, and campaign platforms. The successful candidate will play a key role in advancing the University's strategic objectives by enhancing its reputation, attracting and engaging prospective students, promoting research and innovation, and strengthening community and stakeholder engagement.

    ESSENTIAL DUTIES & RESPONSIBILITIES:

    • Develop compelling, audience-focused marketing content for websites, landing pages, brochures, email campaigns, scripts, speeches, and institutional campaigns.
    • Optimize all digital content for search engines (SEO), ensuring alignment with best practices for discoverability, ranking, and engagement.
    • Craft messaging to support strategic initiatives such as accreditation, global rankings, research impact, fundraising, and institutional transformation.
    • Produce editorial content, including op-eds, thought leadership articles, and feature stories for internal and external publications.
    • Maintain a consistent and distinctive brand voice across all channels, adapting tone and style to suit diverse platforms and audiences.
    • Collaborate with translators/editors to ensure bilingual content (English and Arabic) is accurate, culturally appropriate, and impactful.
    • Work closely with designers, videographers, and the social media team to ensure alignment between visual and written communications.
    • Contribute to content planning and scheduling, provide creative input into content strategy, and refine materials based on performance insights.

    QUALIFICATIONS & EXPERIENCE:

    • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
    • Minimum of five (5) years of experience in marketing copywriting or content development.
    • Exceptional writing, editing, and proofreading skills in English; proficiency in Arabic is highly desirable.
    • Demonstrated ability to create content in various formats, including long-form writing, scripts, and advertising copy.
    • Strong knowledge of SEO principles, keyword usage, and content optimization strategies.
    • Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
    • Familiarity with higher education audiences and communication styles is an advantage.

    KEY ATTRIBUTES

    • Creative and adaptable writer with a strong understanding of audience engagement and tone.
    • Collaborative team player with excellent interpersonal and communication skills.
    • Detail-oriented, organized, and consistent in meeting deadlines.
    • Proactive, curious, and receptive to feedback and continuous learning.

    WORKING CONDITIONS:

    • Work is performed in a standard office environment.
    • Minimal physical effort required.
    • Minimal exposure to physical risk.

    SUPERVISION:

    • Reports to: Senior Manager, Content Strategy and Media Relations
    • Subordinates: N/A
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