Marketing Copywriter - United Arab Emirates - Ajman University

Description

SUMMARY OF FUNCTIONS:

Ajman University seeks a creative, detail-oriented, and versatile Marketing Copywriter to join its dynamic Content Strategy and Media Relations team. The role is responsible for developing engaging, persuasive, and brand-aligned content across digital, print, video, and campaign platforms. The successful candidate will play a key role in advancing the University's strategic objectives by enhancing its reputation, attracting and engaging prospective students, promoting research and innovation, and strengthening community and stakeholder engagement.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop compelling, audience-focused marketing content for websites, landing pages, brochures, email campaigns, scripts, speeches, and institutional campaigns.
• Optimize all digital content for search engines (SEO), ensuring alignment with best practices for discoverability, ranking, and engagement.
• Craft messaging to support strategic initiatives such as accreditation, global rankings, research impact, fundraising, and institutional transformation.
• Produce editorial content, including op-eds, thought leadership articles, and feature stories for internal and external publications.
• Maintain a consistent and distinctive brand voice across all channels, adapting tone and style to suit diverse platforms and audiences.
• Collaborate with translators/editors to ensure bilingual content (English and Arabic) is accurate, culturally appropriate, and impactful.
• Work closely with designers, videographers, and the social media team to ensure alignment between visual and written communications.
• Contribute to content planning and scheduling, provide creative input into content strategy, and refine materials based on performance insights.

QUALIFICATIONS & EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of five (5) years of experience in marketing copywriting or content development.
• Exceptional writing, editing, and proofreading skills in English; proficiency in Arabic is highly desirable.
• Demonstrated ability to create content in various formats, including long-form writing, scripts, and advertising copy.
• Strong knowledge of SEO principles, keyword usage, and content optimization strategies.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with higher education audiences and communication styles is an advantage.

KEY ATTRIBUTES

• Creative and adaptable writer with a strong understanding of audience engagement and tone.
• Collaborative team player with excellent interpersonal and communication skills.
• Detail-oriented, organized, and consistent in meeting deadlines.
• Proactive, curious, and receptive to feedback and continuous learning.

WORKING CONDITIONS:

• Work is performed in a standard office environment.
• Minimal physical effort required.
• Minimal exposure to physical risk.

SUPERVISION:

• Reports to: Senior Manager, Content Strategy and Media Relations
• Subordinates: N/A