Growth Marketing Director - dubai - qlub

    qlub
    qlub dubai

    3 hours ago

    Description
    Why qlub
    Qlub is revolutionizing the dining experience with ultra-fast, seamless payment solutions. Our technology enables customers to pay in seconds by scanning a QR code – no app download required.

    From Pay-at-Table QR payments, Digital Menus to Order-and-Pay tech, Payment Links, and SoftPOS terminals, qlub streamlines the entire payment process, making it faster and more convenient for both diners and restaurants.

    Plus, splitting the bill with friends has never been easier
    We help restaurants focus on what they do best: providing exceptional dining experiences. By removing payment hassles, we increase table turnover and improve operational efficiency, boosting profits. Features like analytics, instant tipping and reviews, and automated accounting empower restaurants to thrive in today's digital-first world.
    We're a fast-scaling fintech start up transforming payment solutions that go beyond the normal payment methods.

    Backed by leading investors including Mubadala, E&, Shorooq & Mastercard we have just secured a $30 million investment to drive our next phase of growth - this makes our total raised capital $72 million This marks one of the largest start up investment rounds in the Middle East — and this is just the beginning.

    Over the past year, we've nearly doubled in size, expanded globally, and continue to grow our network of clients and partners, with our GMV reaching 3x
    This is more than a job, this is a mission to transform qlub and power its growth, we're building high-performing, diverse teams—and that's where you come in
    The role
    We are looking for a hands-on Growth Marketing Director to own and scale our B2B paid acquisition engine.

    You will drive the full stack:
    creative strategy, media buying, funnel optimization, tracking, and reporting.

    This role is for someone obsessed with hitting targets, who thrives on experimentation, and knows how to turn cold traffic into a qualified pipeline.

    You will work closely with Sales under clear SLAs, manage significant budgets, and lead a lean, high-performing team.

    What you'll be driving:
    Drive pipeline growth
    Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn.
    Build channel strategies and budget allocation plans to hit monthly pipeline targets.
    Run continuous experiments on angles, audiences, offers, landing pages, and creative formats.
    Manage $100k+ monthly ad spend with clear ROI accountability.
    Lead creative strategy
    Generate and validate new creative ideas and messages that convert.
    Build a performance ad portfolio across live action, UGC-style, and AI-assisted formats.
    Write conversion-driven scripts and provide detailed feedback to editors on pacing, structure, CTAs, and creative performance metrics.
    Optimize for hook rate, hold rate, and scroll-stopping moments.
    Own the funnel and align with Sales teams
    Build and iterate landing pages and lead capture flows from scratch.
    Optimize form completion, reduce drop-offs, and improve conversion rates.
    Ship tests quickly using design resources or no-code tools.
    Define lead qualification criteria and lifecycle stages with Sales leadership.
    Establish SLAs for speed-to-lead and follow-up.
    Create feedback loops on lead quality and conversion to opportunities.
    Focus on revenue-generating pipeline, not just lead volume.
    Ensure solid tracking & attribution
    Set up reliable tracking across channels, including server-side tracking where needed.
    Implement multi-touch attribution to avoid single-channel bias.
    Manage form integrations, CRM data hygiene, and campaign mapping.
    Build reporting dashboards that guide scaling decisions.
    Build & Lead Your Team
    Hire and build a small team of performance marketers and external partners.
    Set high standards for quality, speed, and accountability.
    Create repeatable systems for creative production, testing cadence, and reporting.
    Qualifications

    Must Have:
    8+ years in performance marketing with proven B2B results (pipeline-driven, not just lead generation).
    Deep hands-on experience with Meta (Instagram), TikTok, Google Ads (Search) and LinkedIn.
    Track record of producing or directing high-performing video ads across formats.
    Strong understanding of B2B funnel stages: (MQL to SQL to Closed-won).
    Experience managing $100k+ monthly ad budgets with disciplined scaling.

    CRO expertise:
    you can build and optimize funnels that convert cold traffic.
    Data-driven mindset with ability to diagnose performance in order to drive decisions.
    Technical foundation in tracking, server-side implementation, multi-touch attribution, and CRM integrations.
    Excellent communication skills.

    Preferred:
    Experience with HubSpot.
    Familiarity with Tableau, Google Analytics or similar product analytics platforms.
    Knowledge of ad libraries, creative research tools, and structured testing frameworks.
    What we offer
    Strong entrepreneurial spirit - you want to build something big and have a measurable impact for your efforts;

    You are self-motivated and have a result-oriented mindset, you hustle to get things done and proactively find ways to reach and over achieve your targets.

    Be part of an exciting, fast-paced environment, where you can grow the business from an early-stage start-up into a global organization.

    Drive growth and tailoring of fast-evolving new products and features.
    Work with highly motivated people, enthusiastic about improving the customer experience at table-service restaurants.
    Sounds like you? Are you excited by this opportunity? If so, "Apply now".
    #J-18808-Ljbffr
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