Product Manager - Dubai, United Arab Emirates - gyproc

Description

• To implement the Gypsum brand strategy with alignment of SG UAE strategy
• To define with SG UAE Brands & Communication department the communication plan to increase the brand development & visibility
• To understand, and keep up to date on, the current market environment, competitive dynamics and key business drivers of businesses
• Analyse and report on the campaign results using all means available to demonstrate ROI and use this to adapt, amend and implement new campaigns Strategy
• Create and propose a long range strategic plan for the dry lining & ceiling covering new product development, communication plan, new sectors development, route to market for a sustainable business growth
• To propose and manage new initiative for the communication of Gyproc UAE (Newsletters, Website, Social Networks, Brochures etc.) with the support of SG UAE Brands & Communication department for execution
• Support the Sales team to develop a communication strategy and relevant tools for their customers
• To ensure that the classification of customers is in place and relevant to each customer category
• To implement project prioritisation in line with company strategy
• To be responsible for the market segmentation and the definition of the company's strategy for each segment Digital
• Own CRM & other digital tools continuous development to improve efficiency of SG UAE teams
• Develop long range digital strategy for Saint-Gobain UAE showing tangible result on year on year (system selector, PIM, Implementation of BIM technology,)
• Support Saint-Gobain UAE for the new website development Execution
• Analyses/understands financial impact to prioritise product/service offerings that meet the profit/revenue expectation of Gyproc Business.
• Anticipates future customer/market requirements and takes steps to fulfil them.
• Conducts/manages research projects to inform/reinforce decision making in marketing planning and associated management processes.
• Ensures all stakeholders understand what creates value for the customer/market.
• Provides the tools and knowledge for the sales teams to be effective and communicates the value proposition through the sales organization.
• Demonstrates best practice budget management and measurement of performance against KPI's.
• Uses market/competitive intelligence to capitalise on competitors' position and gain advantage in the marketplace.
• Contribute to the safety aspects of the company by demonstrating responsibility of self and others
• Own NPD team to support product launches and work on NPD projects

• Bachelor Degree in Marketing, Business Studies or similar discipline
• Professional Marketing Qualifications desirable Experience
• Min 3-5 years marketing or sales experience in B2B sector
• Marketing Expertise, Project Management, Collaborative Team Working
• Awareness of requirements of marketing or selling technical, performance–based products
• Strong awareness of product development and launch process
• The ability to communicate at a range of levels across the business
• Ability to manage multiple projects simultaneously
• Organizational Skills, Planning /Administration / Reporting
• People Management & Development,
• Requires high influencing capability to influence the stake holders