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Regional Marketing Manager - dubai - HKS
Description
OverviewThe Regional Marketing Manager for the Middle East plays a critical role in translating HKS's global brand strategy into regional impact.
Based in Dubai, this role partners with regional leadership, global COEs and practice teams to develop and deliver a regional marketing strategy that elevates HKS's reputation, deepens client relationships, and drives growth across the Middle East and North Africa.
This leader will localize the HKS story to resonate with clients, governments and communities across the region, positioning HKS as a trusted advisor and design innovator in the built environment.
ResponsibilitiesDevelops and executes an annual Middle East marketing plan aligned with regional growth goals and firmwide priorities
Localizes and activates the HKS brand strategy and messaging to resonate with clients, media and communities within the Middle East
Identifies and prioritizes growth opportunities across sectors - including Healthcare, Education, Government, Hospitality and Urban Development
Ensures alignment between regional campaigns, practice marketing priorities and global marketing efforts
Leads regional marketing campaigns from awareness to ABM and relationship marketing ensuring alignment with the brand and measurable business outcomes
Collaborates with the Brand Communications and Digital COEs to create localized content, thought leadership, case studies and digital activations that build visibility and credibility
Oversees development and delivery of regionally relevant marketing collateral and digital assets
Partners with the Market Insights COE to track performance of regional campaigns and measure ROI against growth targets
Maintains a clear understanding of market dynamics, competitor activities and emerging opportunities
Produces quarterly regional marketing reports and insights to inform future strategy and budget allocation
Acts as the central connector between regional offices, practice teams and global COEs
Ensures consistency of voice, design standards and storytelling across all regional touchpoints
Provides marketing support and coaching to regional leaders and client‑facing teams ensuring brand‑aligned business development materials and presentations
Identifies and oversees strategic partnerships, sponsorships and events that elevate HKS's presence across key cities in the region (Dubai, Riyadh, Doha, Abu Dhabi, etc.)
Partners with the Events COE to plan and execute high‑profile client events, exhibitions and speaking opportunities
Builds relationships with local media, industry associations and academic institutions to increase visibility and thought leadership reach
Supports the development and promotion of regional award submissions and showcase opportunities
Qualifications
Bachelor's degree in Marketing or a related field preferred
Typically with 8 years of marketing, brand or communications experience within architecture, design, real estate or professional services
Experience in InDesign, Photoshop and Illustrator graphic software
Proficiency in digital marketing analytics and CRM/marketing automation platforms
Proficiency in MS Office Suite including Microsoft Word, Excel and PowerPoint preferred
Experience in managing budgets, agencies and complex cross‑functional initiatives
Knowledge of and interest in architecture/interior design
Proven ability to develop and deliver marketing plans that drive measurable impact
Proven ability to work across and influence stakeholder groups, functional areas, geographies and differing levels of seniority
Strong understanding of the Middle Eastern market, cultural nuances, audiences and media landscapes
Strong understanding of B2B marketing and the intersection of brand, business development and client experience
Excellent attention to detail and commitment to excellence
Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Excellent written and verbal communication skills; ability to adapt complex ideas into compelling narratives
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to balance global alignment with local relevance
Ability to adapt quickly to changing priorities, markets and technologies while maintaining strategic focus
Ability to proactively problem‑solve and apply innovative solutions
Ability to work and collaborate in a team environment and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required
If you currently work for HKS please submit your application via the Internal Careers Portal.
Required Experience
Manager
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