Social Media Specialist - Dubai, United Arab Emirates - Bayut

Description

Property Monitor is the UAE's leading real estate technology and market intelligence platform, recently acquired by Dubizzle Group. At Property Monitor, we empower developers, brokers, investors, and property professionals with authoritative data and powerful analytics, enabling them to make faster, smarter, and more informed decisions.

As part of Dubizzle Group, we are alongside five powerhouse brands - including market-leading platforms like Bayut and dubizzle trusted by over 123 million monthly users. Together, these brands shape how people buy, sell, and connect across real estate, classifieds, and services in the UAE and broader region.

As a Social Media Specialist, you will be responsible for building and maintaining the company's presence on various social media platforms and creating engaging content. You will play a key role in growing brand awareness, fostering community engagement, and driving social media performance. You are expected to be an energetic, creative, and confident individual who is comfortable being in front of the camera and can connect authentically with the audience. You will be responsible for storytelling, engaging followers, and accurately representing the company's products, services, and culture across platforms such as Facebook, YouTube, Instagram, TikTok, LinkedIn, and more.

In this role, you will:

• Develop and execute a dynamic social media strategy, leveraging existing and emerging platforms to increase brand visibility.
• Act as the face and voice of the brand by creating engaging video content, hosting live sessions, and participating in trending social media conversations.
• Create compelling, high-quality content (videos, reels, stories, posts) that resonates with the target audience and aligns with the brand identity.
• Ideate and implement creative campaigns that enhance audience interaction and drive engagement.
• Work closely with the design, brand marketing, and sales teams to develop detailed content calendars.
• Stay updated on trends, social media algorithms, and platform best practices to optimise content reach and engagement.
• Monitor social media conversations, engage with followers, and respond to queries, comments, and messages in a timely and professional manner.
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand the brand's reach.
• Analyse social media insights and performance metrics to assess campaign effectiveness and provide recommendations for improvement.
• Keep an eye on competitor activities and industry trends to ensure the brand remains ahead in the social media landscape.
• Ensure brand consistency in messaging, visuals, and tone across all platforms.
• Test and implement new social media tools, features, and trends to enhance brand engagement.
• Plan and execute social media advertising campaigns in collaboration with the digital marketing team.
• Experiment with emerging content formats (AR filters, social commerce, AI-driven engagement tools, etc.) to keep the brand innovative and relevant.
• Work closely with junior team members, reviewing their work and helping them refine content, engagement tactics, and platform workflows.
• Collaborate cross-functionally with PR, product, and customer experience teams to ensure cohesive messaging across all digital touchpoints.
• Manage influencer partnership

Requirements

• Bachelor's degree in media, Journalism, Marketing, Communications, or a related field.
• 3-4 years of relevant experience in social media management, content creation, or a related role;
• Experience in creating video content and being on camera is a must.
• Prior experience in real estate or a similar industry is a plus
• Strong understanding of social media trends, algorithms, and best practices;
• Knowledge of social media analytics and reporting tools;
• Familiarity with video editing software and content creation tools.
• Strong video creation and storytelling abilities;
• Excellent communication skills, both written and verbal;
• Ability to engage and connect with audiences authentically;
• Creativity in producing compelling and high-quality content;
• Organisational skills with attention to detail;
• Ability to work in a fast-paced, dynamic environment.
• Energetic, confident, and charismatic personality;
• Self-starter with a proactive approach to content creation;
• Adaptable to evolving social media trends;
• Collaborative mindset with a passion for community engagement;
• Good sense of humour.

Benefits

• A fast paced, high performing team.
• Multicultural environment with over 50 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & Recognitions
• Learning & Development

Dubizzle Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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