Brand Manager - Dubai, United Arab Emirates - Nestle Operational Services Worldwide SA

Nestle Operational Services Worldwide SA

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

POSITION SNAPSHOT

Location:
Dubai

Company:
Nestle Health Science

Position Grade:
H

Full-time

***Nestlé Health Science, established in 2011 by Nestlé, a leading food and beverage company, is a distinctive health science company dedicated to enhancing the impact of nutrition on the trajectory of health for consumers, patients, and healthcare professionals.

As a Brand Manager, you will be responsible for developing a three-year brand strategy, utilizing top-notch consumer insights to create effective communication and successful innovation.

Your role will encompass both strategy development and hands-on implementation, contributing to the creation of robust brands that resonate with target consumers, leading to substantial business outcomes associated with brand equity and transformative consumer behavior.

Additionally, you will play a key role in formulating and executing the digital strategy for the brand(s), aligning plans effectively with the broader functions of the organization.

A DAY IN THE LIFE

Business Planning:

Collaborate on annual brand strategic priorities for clusterlevel Input-Output Planning (ICP), ensuring detailed articulation with timelines and monitoring implementation.
Contribute to building and implementing a crossfunctional plan aligned with Cluster Teams and the HO Category team.
Support portfolio strategy implementation in the cluster, guiding PFME planning and tracking, and providing optimization recommendations.
Contribute to pricing strategy by brand, actively participating in the I2L governance process.
Contribute to ICP plans based on the Annual MENA Brand Guidance, work on promotional plans, and track brand performance.
Actively participate in monthly reviews, ensuring close followup with Cluster CDTs.
Execute and track management, including post evaluations and regional budget management.
Drive SKU harmonization initiatives.

Brand & Communication Strategy:

Participate in the communication process for centralized brands under the guidance of the Regional Marketing Head.
Provide a highlevel toolkit for localized brands, ensuring a cohesive external impact.
Work with media and communication agencies, track brand equity measurement, and connect with the eBusiness team.
Regularly track digital/eBusiness KPIs and provide shopper communication support to CDT HO.
Connect with CMI Regional for key research implementations.

Innovation & Renovation (I&R) Deployment:

Ensure consumercentricity in I&R deployment, supporting pipeline definition and coordinating with the CIMI team.
Follow up on I&R implementation, oversee packaging development, and provide toolkits for new launches/relaunches.
Implement postevaluation and learnings.

What will make you successful

Minimum of 5 years of marketing experience, including some years in other functions, preferably in CDT/Sales at Nestlé or equivalent FMCG.
Proven experience in crossfunctional teams, particularly in Core Brand Building.
Understanding of key drivers of brand/product P&L and demonstrated ability to act on them.
Track record of leading product launch and renovation projects with crossfunctional collaboration.
Higher education in business management and marketing, with an excellent academic history.
Strong learning agility and effective project management skills.
Exceptional relationship management and communication skills.
Proficient in digital marketing; 12 years of experience in pure digital and social marketing is a plus.
Familiarity with digital media and eCommerce.
Experience in OTC, Personal Health, and Health & Wellbeing consumer categories.
Background in Nutrition/Health Care is a plus.