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- Manage all activities within the marketing department, ensuring all brand standards are followed
- Create & execute the annual strategic and seasonal marketing plan according to budget
- Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are followed
- Plan and oversee the hotel's advertising and promotional activities
- Manage the hotel's creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
- Develop strong relationships with the media as well as with tourism industry partners
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
- Plan and oversee the hotel's advertising and promotional activities
- Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
- Verify all advertising for the hotel in digital channels is in alignment with brand voice
- Build and maintain positive relations with Accor Corporate and Regional offices
- Oversee photo and video shoots for the hotel and seasonal campaigns
- Other duties as assigned
- Excellent understanding of luxury market
- Excellent understanding of all hotel departments
- Professional presentation skills
- Knowledge of basic accounting, math skills and analytical capabilities required.
- Ability to assess/evaluate employee's performance fairly.
- Must have strong interpersonal skills with attention to detail
- Strong written and verbal communication skills
- A leader with a positive attitude
- Strategic thinking combined with the ability to move strategy to action
- Problem solving skills
- Managerial / Leadership skills
- Self-motivated, creative and confident, with a highly energetic personality
- Creative, independent, and manages stress gracefully
- Ability to meet deadlines consistently
- Pro-active and takes initiative
- Must be organized and ability to work and follow systems and procedures
- Must be adaptable to change of strategy, ideas, systems etc.
- Must be guest service oriented
- Proficiency in organizational planning with the ability to multi-task
- Bachelor's degree in Marketing, Business, or related major
- Minimum 5 years' experience in the marketing, digital or related professional area
- Hospitality marketing or advertising agency experience preferred
- An experienced marketing expert, a dynamic and self-driven, creative individual
- An engaging and empathic leader
- Strong luxury hotel background is preferred
- Fluency in English, written and spoken
Director of Marketing - Dubai, United Arab Emirates - SOFITEL
Description
Job Description
The Position
This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness
KEY ROLES & RESPONSIBILITIES
Qualifications
PERSONAL ATTRIBUTES
EXPERIENCE & QUALIFICATIONS