Public Relations Officer - Dubai International City, United Arab Emirates - Grand Global Holdings

Description

• Develop media relations strategy focused on highlevel placements in print, broadcast, and online channels to increase company visibility
• Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
• Ensure that our PR efforts serve immediate and longterm business goals
• Forecast news cycles and identify areas of trending public interest
• Understand the competitor landscape and stay ahead of any threat to our brand position
• Establish a media relations plan that has actionable strategies for highlevel placements

• Evaluate and establish a public relations strategy and plan
• Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and newbusiness opportunities
• Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
• Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
• Write timely press releases and media kits, and direct socialmedia team to communicate proactively
• Help establish strategies for damage containment in crisis situations

• Experience in public relations at a company or organization
• Exceptional writing and editing skills
• Deep knowledge of traditional, digital, and social media channels
• Excellent communication and organizational skills

• Bachelor's degree (or equivalent) in public relations, marketing, or advertising
• Established relationships with media organizations and journalists
• Familiarity with content management systems (CMS)

• Public Relations (preferred)