Digital Marketing Manager Al Futtaim Automotive - Dubai, United Arab Emirates - Talent Pal

Talent Pal
Talent Pal
Verified Company
Dubai, United Arab Emirates

1 month ago

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Description
Job Requisition ID: 158754


Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:

  • Responsible for developing, maintaining, and executing digital campaigns/ offers to maximise enquiries, sales, retention, and loyalty for a new electric mobility brand
  • Handle the digital campaign launching process from briefing agencies to reviewing media plans and execution on timely basis.

What you will do:
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Digital Marketing
  • Brand support:
  • To support the brand in their own organic and paid media development.
  • To assist in driving digital marketing best practice within the organisation.
  • Uphold divisional policies and standards, ensuring alignment to group strategy.
  • To manage the use of digital media to support the company's product strategy.
  • Contributes to marketing effectiveness by identifying shortterm and longrange issues that must be addressed.
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Digital Media & Advertising:


  • Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
  • Act as the main point of contact for all automotive media relations with a focus on increasing media efficiencies and driving divisional wide best practice.
  • Manage endtoend optimization testing process, including prioritization, requirements gathering, implementation, measurement, and nextstep recommendations.
  • Support in endtoend optimization testing process, including prioritization, requirements gathering, implementation, measurement, and nextstep recommendations
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Digital Campaign Planning, Analysis & Execution:

  • Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.
  • Follow up on the media plans and assist in optimizing the media plans
  • Follow up on the campaigns golive dates and make sure all campaigns are timely launched.
  • Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
  • Draw insights and present results clearly to facilitate sound decision making on next steps.
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Required skills to be successful:

  • Managed a multi-million-dollar budget and country wide campaigns.
  • Experience in managing media agencies and working with big publishers (META, Google, etc.)
  • Deep understanding of the media scene and top preforming platforms in KSA.
  • Ability to independently setup media plans and execute the same within the digital space.
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About the Team:


  • This role will be reporting directly to the Head of Marketing.
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What equips you for the role:

  • Education: Bachelor's in Marketing, Digital marketing or Communications, Analytics
  • Expert knowledge of Digital Marketing practices (including Digital Media), and thorough knowledge of Web Analytics, CRM and CX.
  • Minimum Experience and Knowledge: Minimum of 8 yrs. Digital Marketing experience (Automotive Marketing experience is not essential).
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Job-Specific/Technical Skills required to complete the tasks:

  • Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
  • Experience in marketing cloud software and Digital Analytics Tools
  • Experience in using a variety of CMS and social media platforms and tools
  • Experience in creating cross channel digital campaigns.
  • Strong communication skills in English & Arabic.
  • Analytical and problemsolving skills
  • Ability to selfmanage and selfmotivate.
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About Al-Futtaim Automotive:


  • A major division of the UAEbased Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
  • Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as EV brands.
  • We are driven by a cu

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