E-commerce - Digital Sales & Marketing Officer - Dubai, United Arab Emirates - Al Sultan Sweets

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Description

E-Commerce

Digital Sales & Marketing Officer

MAIN RESPONSIBILITIES

  • Build a strong partnership with several key stakeholders such as local distributors, local affiliates across the GCC, Middle East and Globally to drive agreed business growth and turnover.
  • Manage and control the company's Website, online portals and social media.
  • This is a multidisciplinary role, where the primary purpose is to ensure the efficient and effective daytoday operational management across all eCommerce processes & functions including all matters related to the aggregators, distributers and all other day to day E-Commerce matters.
  • Meeting planned sales goals.
  • Setting sales targets and achieving the same.
  • Tracking sales goals and reporting results.
  • Overseeing the activities and performance of the sales function.
  • Generating marketing leads and converting pipelines into business.
  • Managing organizational sales by developing business plans that cover sales, revenue, and expense controls.
  • Developing sales results through motivation, counseling, and product knowledge education.
  • Promoting the organization and products locally, regionally and internationally.
  • Understand our ideal customers and how they relate to our products.
  • Fully manage the accounts P&L, marketing budgets, forecasts, and accounts profitability on a monthly basis;
  • Responsible for managing the platforms and global marketplaces and ensuring achievement of annual targets in terms of revenue and operating expenses.
  • Driving the sales performance by creating and executing online campaigns.
  • Proactively use data, information systems and metrics around commercials, brand and Shopper trends to increase profit, market share and sales.
  • Proper set up of operations in channel management and partnership with key platforms.
  • Work with external and internal stakeholders to develop and execute optimization for brand content.
  • Evaluate eCommerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
  • Working closely with demand planning and logistics teams in order to ensure smooth order fulfilment
  • Providing analysis and reporting on metrics such as sales by brand, new product sellthrough and promotion offer performance
  • This position will also work with management to develop strategy and longterm planning for the eCommerce operations team.
  • Innovate and activate key launches, campaigns and collaborations with marketing and the local teams for impactful brand presence leading to accretive sales results;
  • Ensure right presence of top skus to ensure discoverability, build customer experience through online brand pages and product details pages and compelling reasons to drive purchase
  • Innovate presence and utility of tech and digital where relevant;
  • Build a sustainable relationship with internal stakeholders and retailers, answering day to day client enquiries in a timely and professional manner;
  • Analyze the results of the sales in depth to jointly develop new ways to optimize the performance of the accounts;
  • Gather crossfunctional inputs to determine companywide opportunity values;
  • Develop CRM, social and digital marketing plan for the brands and accounts managed;
  • Support the development of Middle East ecommerce and omnichannel strategies; Work closely with Global Luxury teams to ensure Licensor agreements are well respected, taking high care of the Luxury image of our Brands;
  • The eCommerce Manager is responsible for managing and overseeing a diverse portfolio of crossfunctional operational initiatives.
  • This role will engage with, and support, several departments including Order Fulfilment, Stores, Delivery, Customer Care, IT & Financial Services.
  • This position will work with internal and external partners to address issues and concerns and continually look for ways to improve the processes and systems.
  • Experienced in F&B industry
  • Experienced in franchising concept
  • 5 + years of relevant work experience; within a similar eCommerce role
  • Management experience, preferable in F&B industry and /or large retailers.
  • Minimum of 3 years of experience in working with or developing eCommerce operations systems.
  • Extensive experience working across eCommerce project launches and managing project rollouts
  • Excellent communication skills and ability to build relationships, both internally and externally.
  • People management experience and team leadership.
  • A track record of analytical thinking.
  • Strong problem solving and troubleshooting skills.
  • Highly organized with excellent attention to detail.
  • End to end process management experience.
  • Demonstrated ability to work in a fastpaced, "selfstarter" environment.
  • Team player with a positive 'cando' attitude.
  • Energetic and enthusiastic has a sense of urgency.
  • Ability to multitask and meet simultaneous tight deadlines.
  • Has the ability to thrive in a challenging environment where p

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