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- Manage the day to day marketing activities of the organisation
- Overseeing the marketing budget
- Creation and publication of all marketing material in line with marketing plans
- Planning and implementing promotional campaigns
- Manage and improve lead generation campaigns, measuring results Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications
- Working closely with external agencies on content and media booking
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Analysing potential strategic partner relationships for company marketing
- Competitor analysis
- Assist in providing customer service and brand guidelines training to teams in schools
- Liaise with schools to develop their social media strategy and guidelines for use
- Work with external agencies to develop the marketing content and liaise on the Ensure all parent facing areas are welcoming to parents and comply with the AA brand guidelines.
- Update all enrolments communication and marketing collateral to ensure the messaging is consistent and the tone is welcoming and appropriate across Aldar Academies.
- Highlight the USPs of each school and work with Marketing to ensure these are clearly communicated to each school's target demographic.
- Provide regular updates and reports on progress and strategy to the Head of Enrolments & Marketing.
- Bachelor degree in Marketing
- A minimum of 2 years of experience in a similar role in the region
- Marketing experience is required
- Experience in the Education sector is preferred
- Fluent English communication skills, written and oral
- Passion for Marketing
- Strong analytical and project management skills
- Confident and dynamic personality.
- Strong creative outlook.
- Ability to work independently and on own initiative
- Strong interpersonal skills to be able to work well in a multi-cultural environment
- Computer literacy
- Fluency in Arabic is preferable.
Manager - Marketing - (Temporary) - Abu Dhabi, United Arab Emirates - Aldar Education
Description
Job DescriptionAldar Education is currently seeking an outstanding Marketing - Manager (Temporary) to support with the opening of new projects.
As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community, from nursery through to adult education. We offer the broadest choice of curricula. In the largest number of locations in Abu Dhabi.
Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5000 educators, with over 100 nationalities, offering a wide range of curricula and ancillary services such as a Teacher Training Academy.
Working collaboratively, our education network's purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi's government. Today, Aldar Education's efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.
Responsibilities
Main Duties
Support the Head of Enrolments & Marketing in developing and executing a Marketing strategy that supports an aggressive student enrolment plan to meet our financial targets
Specific Duties
Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.