Product Marketing Manager - Dubai, United Arab Emirates - Etisalat UAE

Description

• Develop and implement the Productstrategy for OTT Entertainment in both bundle and single serviceofferings. Maintain a roadmap for the productdevelopment.
• Co-create the Marketing Plans forOTT Entertainment and associated services and the devised theoperational strategies to transform the plans into actions. Take asupervisory role in the implementation of theplans.
• Examine and validate value propositionspresented for the Home segment for OTTEntertainment
• Deep working relationship withVP/Home and Digital Entertainment and D/OTT Entertainment to brokernew deals and review current commercial terms with suppliers andvendors.
• Ensure technology roadmap is suitableand recommend changes if/as needed with VP/Home products andDigital Entertainment and D/TV Content asneeded.
• Supervise the management of thecustomer experience for OTT Services
• Overseedevelopment and implementation of acquisition, usage and retentionstrategies, programs and plans to increase penetration, usage /ARPU for OTT Services under management
• Provideinput on the communications created for the OTT Entertainmentservices
• Monitor product development givingfinal clearance of Business Rules, Statements of Work and UserAcceptance Test results.
• Provide inputs andclearance for promotions/campaigns for OTT Entertainmentservices
• Monitor and track developments in themarket and ensure that variances against performance targets arebrought to the early attention of the appropriate senior managerand recommend corrective actions.
• Superviseinteractions with the Sales sections to assure coordination withregard to the services delivered
• Overseedevelopment of new products that can be delivered to customers onscreens and devices that are "outside the home"or compliment and not replace the IPTV servicefunctions.

Requirements:

-Bachelor Degree in related field.

8+ yearsproduct and /or marketing experience