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    Senior Project Manager - Abu Dhabi, United Arab Emirates - WSP uae

    WSP uae
    WSP uae Abu Dhabi, United Arab Emirates

    4 days ago

    Default job background
    Description
    This is a remote position.
    We are a committed and holistic, full-service, trusted partner for CPA firms that want a comprehensive
    and unique roadmap for next-level growth in leadership development/succession planning,
    training, and marketing support.

    The Demand Generation specialists develops marketing strategies, manages data, and tracks
    success with the express purpose of building brand awareness and continued interest that results
    in quailed leads specific to CPA firm niche development. This role is involved in every step of
    customer engagement and is expected to monitor, analyze, test, and refine campaign
    components using tools like email, social media, journeys, lead score, tagging, and list
    management through HubSpot Marketing, CMS, and Sales Hubs.

    Our organization s key objectives require a specific formula to always be in place. Diversity,
    equality, inclusion, teamwork, trust, and transparency, equal a thriving culture that defines our
    commitment to the team, clients, and community.

    The ideal candidate is experienced and certified HubSpot enterprise user who is a self-starter but
    also works well as part of a team. You must be very organized and able to juggle multiple
    priorities and meet reasonable deadlines. You will be required to provide daily and weekly project
    status updates to management.

    Requirements

    Development of niche-based customer journeys
    Onboard & implement the HubSpot portal for new clients
    Create and manage landing pages, forms, workflows, email campaigns, including the template
    designs (emails & landing pages), calls-to-action etc within the HubSpot platform
    Segment lists based on behaviors like past email engagement and website interactions
    (content downloads, site page visits, etc).
    Measure results and optimize lead nurturing workflows for these segments to convert leads
    into customers
    Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
    Develop tests and optimize results
    Establish and maintain scalable processes that ensure best practices in campaign and lead
    management
    Analytical skills suitable to campaign measurement and knowledge of key marketing
    campaign metrics

    Skills and Qualifications
    Database management
    Ability to create email templates, calendars, schedules, and dynamic drip campaigns
    Strong attention to detail
    Understanding of contact management techniques such as scoring, tagging and lead stage
    Understanding of nurture sequences through journeys/workflows
    Dashboard-building and reporting
    Knowledge in Advance data analytics
    Strong analytical skills and communication skills
    Problem-solving and decision-making skills
    Data visualization skills
    HubSpot certifications
    Google certifications

    Benefits

    Medical, Dental, Vision, Life, Disability, and 401k - the usual stuff

    Development of niche-based customer journeys Onboard & implement the HubSpot portal for new clients Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).

    Measure results and optimize lead nurturing workflows for these segments to convert leads into customers Work to minimize list decay and unsubscribes while increasing the productivity of email sends.

    Develop tests and optimize results Establish and maintain scalable processes that ensure best practices in campaign and lead management Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics Skills and Qualifications Database management Ability to create email templates, calendars, schedules, and dynamic drip campaigns Strong attention to detail Understanding of contact management techniques such as scoring, tagging and lead stage Understanding of nurture sequences through journeys/workflows Dashboard-building and reporting Knowledge in Advance data analytics Strong analytical skills and communication skills Problem-solving and decision-making skills Data visualization skills HubSpot certifications Google certifications
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