Head of Marketing Communications - Dubai, United Arab Emirates - MCG Talent

    MCG Talent
    MCG Talent Dubai, United Arab Emirates

    3 weeks ago

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    Description

    KeyPoints:

    • Corporate/GovernmentSector
    • Must speak English, Arabic &French
    • Must have previous track record in asenior marketing and communicationsposition.
    • Abu Dhabibased

    Responsibilities:

    • StrategicLeadership:
    • Develop and implement comprehensivemarketing and communications strategies aligned with thecompany's goals and objectives.
    • Lead ahigh-performing team to execute integrated campaigns across variouschannels.
    • BrandManagement:
    • Oversee the development andmaintenance of a strong and consistent brandidentity.
    • Ensure brand messaging is alignedwith the company's values and resonates with targetaudiences.
    • MultilingualExpertise:
    • Utilize fluency in Arabic and Frenchto create targeted marketing campaigns for diverse languageaudiences.
    • Translate and adapt marketingmaterials to effectively communicate with Arabic andFrench-speaking stakeholders.
    • DigitalMarketing:
    • Drive digital marketing initiatives,including social media, email marketing, and onlineadvertising.
    • Monitor digital trends andrecommend strategies to maximize onlinepresence.
    • ContentDevelopment:
    • Lead the creation of compellingand culturally relevant content for various marketingchannels.
    • Ensure consistency in messagingacross all communication platforms.
    • MediaRelations:
    • Build and maintain strongrelationships with media outlets in Arabic and French-speakingregions.
    • Proactively seek opportunities formedia coverage and manage pressinquiries.
    • Events andSponsorships:
    • Develop and execute eventstrategies to enhance brandvisibility.
    • Identify and evaluate sponsorshipopportunities aligned with companyobjectives.
    • PerformanceAnalysis:
    • Establish key performance indicators(KPIs) for marketing initiatives.
    • Analyze dataand provide insights to optimize marketingstrategies.

    Qualifications:

    • Bachelor'sdegree in Marketing, Communications, or a related field.Master's degree is a plus.
    • Provenexperience as a Marketing and Communications leader, preferably inEnergy
    • Fluent in Arabic and French, withexceptional written and verbal communication skills in bothlanguages.
    • Strong understanding of digitalmarketing trends and tools.
    • Experience inmanaging multicultural teams andcampaigns.
    • Excellent strategic thinking,problem-solving, and decision-makingskills.