Performance Marketing Specialist - Dubai, United Arab Emirates - Fintech News

Description

Performance Marketing Specialist / Manager

Description

About Bybit:

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 10 million registered users.

They offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support.

They provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class.

Responsibilities

Developing, executing, and monitoring multiple digital initiatives to increase conversions, revenue, and profitability from paid campaigns onSearch/Programmatic/App stores/Video;Ongoing account optimizations, including structuring and targeting improvements (geographical, demographic, audiences, dayparting, keyword searches and URL), search query mining, keyword expansions, and improvement of bid management processes;Analyzing and using data to create hypotheses testing criteria for statistical analysis on user behaviours and trends;Making informed decisions across multiple dimensions of the account based on the hypothesis testing results;Conducting competitive analyses, preparing reports on findings and sharing the results with others;Working closely with vendors to ensure appropriate support and to keep abreast with product releases and newly available features;Influencing stakeholders across different departments and external/internal stakeholders.

Qualifications

Bachelor/Diploma in marketing/economic or a related field;Proven 5+ years of working experience in managing paid channels (with a minimum 2 years of SEM/Social/Display experience);Candidate working in media/digital agencies with experience in Tech, Finance, E-commerce, Gaming industry are highly preferred;Solid knowledge of website analytics and management tools (e.g.

Google Analytics, Omniture, GTM, etc.);Good understanding of app tracking software (e.g. Adjust);Understanding of UTM trackers and the usage of it;Strong analytical skills and data-driven thinking;Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate audiences;Have a basic understanding of SEO and how it relates to paid search strategy.

Hiring organization

Bybit is a cryptocurrency exchange established in March 2018 to offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support.

The company provides innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class.

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