Product Marketing Manager - Dubai, United Arab Emirates - DIfX Technology LLc

DIfX Technology LLc

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

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Description

Product Marketing Professional

We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals.

Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend, always with an eye for ROI Convert prospects into paying customers through consistent communications.

Responsibilities:

Develop a comprehensive Product Strategy, shaping the market presence of the wealth management app.
Lead the definition and execution of product gotomarket plans, ensuring strategic alignment with company goals.
Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviours.
Create and execute a playbook for introducing users to new and existing features, utilizing inapp communications, campaigns, and other key communication opportunities to drive retention and engagement.
Becoming familiar with company products.
Identifying key features in products that will appeal to customers.
Working with the marketing department to develop marketing campaigns for each product.
Researching trending keywords and marketing innovations.
Planning product launches.
Studying analytics relating to product campaigns.

Requirements:

3 to 6 years of experience as Product Marketing Manager, Brand Manager or similar role in various aspects of marketing, including branding, positioning, targeted outreach, strategy, gotomarket strategy, campaigns, advocacy, events, and communication.
Proven ability to work seamlessly with crossfunctional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA in Marketing, Communications or similar field
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