Ray Ban Business Brand Manager - Dubai, United Arab Emirates - Ray-Ban

Description

WHO WE ARE

• We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry._
• With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cuttingedge processing methods. Every day we impact the lives of millions by changing the way people see the world._

GCC & Export is a key region with high growth expectations, part of META business geography & organization.

The position will work closely with Brand Marketing Manager, playing a key role in developing and implementing Ray-Ban brand strategy and marketing activities for the region.

The position will be business focus and interact with many internal and external stakeholders, from business/sales team to key clients and marketing suppliers.

Key Responsibilities:

• Responsible for budgetary compliance and for achieving profit and volume objectives for assigned brand / product;
• Drive business acceleration in established market + Market development in Priority/Opportunity;
• Contribute to the development of marketing strategies, objectives and plans for the region by following corporate guidelines and adapting the global strategy to local needs and culture;
• Defines GCC Brand Business Portfolio Strategy and sets overall brand targets;
• Develop and maintain a deep knowledge of EssilorLuxottica brands and their positioning within the competitive landscape to be able to support brand and channel strategy;
• Monitor sellin and sellout performances, collecting market feedback, analysing trends and competitors' strategies to identify new opportunities or areas for improvement;
• Manage relationships with clients, negotiating brand visibilities and trade investments;
• Prepare the trade marketing and marketing budget in an alignment with company targets;
• Partner closely with other members of marketing team aligning on the development and implementation of marketing activities (trade, training, P.R., ISS, etc );
• Discover possible new solutions and/or procedures to improve management of the marketing activities;
• Give support and strategic guidance from a brand perspective to the commercial team by giving and taking frequent feedback;
• In line with Corporate guidelines, decides/suggests local Media strategy and brand plans;
• Participate in success of local buying & marketing events by defining assortments, brand and customer experience.

Requirements to Apply:

• At least 4 to 6 years of experience in Marketing Department.
• Analytical skills and attention to detail
• Degree in Marketing or Business.
• Proven working experience as Brand Manager
• Able to influence stakeholders, someone who can manage uncertainty, open to challenges and changes.
• A Strategic marketing manager who can work individually and in team.
• Data Analysis and Reporting: Full level of competence / mandatory
• Strategic Thinking
• Strong skills of interpersonal relationship
• Strong project management skills

Educational Background:
Degree in Marketing or Business


Languages:

English, Arabic would be advantage but not necessary